[Infographic] Why you must invest in mobile usability testing

Simple guide to benchmarking website usability

If you’re looking to run a benchmarking study to assess website usability, one solid playbook to reference is Jeff Sauro‘s post, published yesterday, on How To Benchmark Website Usability.

Jeff lays out a step-by-step guide describing what you need to consider when setting up your benchmarking study, from designing the study, to executing it and analyzing the results. He walks through critical steps like:

  • Identifying the right users to test
  • Finding the users
  • Defining the tasks
  • Defining test metrics
  • Choosing sample sizes
  • Analyzing the results of your benchmarking study

The post also provides a comparison (based on price and features) of some of the top testing tools, including our usability testing toolset.

Read the full article here on Measuring Usability.

Loop11 is a proud partner in hosting the User Experience Awards

We’re proud to be sponsoring the User Experience Awards this year!  The UX Awards honor exceptional user experience design in digital products and services, as well as their creators.

Submissions run from now until May 15 2013, with the final Awards taking place during NY Internet Week on May 21, 2013. Last year, several startups won awards alongside digital agencies, tech and media companies. There are also cash prizes of up to $1,000 for the Grand Prize. Follow @UXAwards for the latest info.

The event starts at 5:30 and is taking place in Tishman Auditorium at the Parsons School of Design in New York.

If you’re curious about prizes: there will be one Grand Prize, three Gold, three Silver and Bronze. The Grand Prize winner also receives $1000, while Gold winners receive $250. All winners also receive additional prizes from the show’s sponsors.

Submit an entry for the UX Awards

We’d love to see you there!

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