Are your usability testing responses actually giving you the actionable information you need?
Not if you haven’t designed the right test!
In order to get the information you’re after, you need to determine:
1. What you want to know
2. What questions to ask to get the right answers
Figure Out the Usability Info You Need
Have you already identified problems with your platform? Are users routinely aborting at a specific point, or do you get a lot of queries about the same functions or processes? Then this first job is easy—you need to figure out what users are finding difficult, and possibly to test different options for making things easier.
If you’re beta testing or still in the early development phase, the information you’re after might be more general—how are various processes perceived, how quickly can users find what they need and accomplish specific tasks, what design elements are enhancing or inhibiting usability?
Get as specific as possible in identifying the information you need from your usability test, and you’ll make designing your test much easier while making the test far more effective, too.