Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric.
What’s that you say? Not sure what the Lostness metric is?
Don’t worry, you are not alone. Here’s a definition, borrowing from Tomer Sharon in this article:
The lostness metric is a measure of efficiency using a digital product or service. It tells you how lost people are when they use the product. Lostness scores range from zero to one.’
So that gives some insight, but how does it relate to a Loop11 study?
I’m glad you asked!
My gut feel is that many of you who will read this title, and the article, might be confused as to why this needs to be written. The delightful thing about many UXers is their high level of empathy and general emotional intelligence. It’s what makes us good at what we do. However, the truth of the matter is not everyone running user research thinks, or cares, about best practice.
Many considerations that I’ll discuss below are red lines we intuitively know not to cross, and more than likely, never even considered breaching. However, as more and more professionals pile into the world of product development, with differing skillsets, we’re starting to see more user tests ran by people who don’t know what they’re doing and in the process raise ethical concerns.
Further down in this article I have included an example of gobsmackingly poor ethics within a user test, but before I get there I’ll cover off some of the things we think about as makers of user testing software. (more…)