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Information Architecture (IA) Testing

Evaluate your information architecture and get the insights and validation you need to design or refine an intuitive digital journey for your users.

Validate user flow and navigation for effortless user journeys.

Improve content organization and findability for quick access.

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Loop11 Testing Methods for Optimized Information Architecture

User testing is a crucial part of information architecture design to ensure that the structure and organization of information meet user needs and expectations. Loop11 offers the following types of user testing to assess the effectiveness of your information architecture:

Click Testing

Also known as first-click testing, measures the effectiveness of the initial click or interaction a user makes when trying to find specific information. Present users with a visual representation of the interface or website and ask them to click on the area they believe will lead them to the desired information. This helps identify potential issues with the placement of navigation elements or labeling.

Tree Testing

Tree testing evaluates the findability and organization of information within a hierarchical structure. Give users a textual outline of the information architecture and specific tasks to perform. Let them navigate through the structure without the aid of visual design elements, and their interactions are recorded to assess the effectiveness of the navigation and labeling.

Prototype Usability Testing

This method involves testing the information architecture within the context of a low-fidelity or high-fidelity prototype. By incorporating other design elements like navigation and interface components, usability testing helps determine how well the architecture functions alongside these elements and how it impacts findability and overall user experience.

Navigate to Success with information Architecture Testing

Start your free trial to transform your website’s user experience, improve findability and optimize your content organization with information architecture testing.

 Experience the Benefits of Information Architecture Testing

When it comes to designing and developing digital products, websites, and apps, information architecture (IA) serves as the backbone, ensuring an optimal user experience and seamless navigation. Here are the benefits that IA testing can offer you:

Navigation and Wayfinding

Identify navigation issues, such as unclear labels, confusing menu structures, or broken links. IA testing allows you to improve the user’s ability to navigate and find information efficiently, reducing frustration and improving overall usability.

Content Organization

Evaluate how well the content is organized and prioritized on your website or app. Analyzing users allows you to determine if the content hierarchy is logical and the most essential information is easily accessible.

User-Centered Design

Involve users in testing to align your information architecture with their needs, preferences, and mental models which enhances overall user satisfaction.

Iterative Improvement

Applying an iterative approach allows for incremental refinements, ensuring that your information architecture evolves over time to meet user needs and expectations effectively.

Accessibility and Inclusivity

Evaluate the accessibility and inclusivity aspects of your website or app’s information architecture design. By considering diverse user needs, including those with disabilities or different browsing behaviors, you can ensure your IA is inclusive and provides equal access to information for all users.

Competitive Advantage

Gain a competitive edge with a user-friendly information architecture that enhances engagement, loyalty, and conversions. IA testing can help identify opportunities for differentiation, innovative navigation methods, or unique content organization approaches that can set your website or application apart.

Our Clients Say It Best

“What we’re really doing with Loop11 is validating our designs. We might have a particular journey, like a user upgrading their mobile phone, and we want to redesign that. We test our approach on users, and we then have a series of assumptions that are either refuted or proven to be true.”

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Fran Jordan

Design and Content Chapter Lead, Vodafone Ireland

“Loop11 has been a wonderful asset for us because we’re able to continue to test even as the app has now launched. We can see real world kids and real world parents in real world environments, and how the app performs. And we can make adjustments based off of that.”

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R. Kali Woodward

FUNetix Founder

“Using Loop11 allows us to deliver quantitative data so the client can see where the painpoints of their users are and where to tackle the usability issues in their platform.”

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Sarai Prado

Lead UX Researcher and Lab Lead,
Sperientia: [Studio + Lab]®

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Transforming Your Digital Landscape with Information Architecture

Information architecture testing is critical to creating a user-friendly and efficient website or digital product. By employing various testing methods at different stages of the design process, you can validate and optimize your information architecture to meet user expectations, enhance findability, and ensure a seamless user experience in an ever-changing digital landscape.

  1. Improved Usability: IA testing can help identify usability issues with a website or application’s information architecture. This can improve how information is organized and labeled, making it easier for users to find what they need.

    For example, through IA testing, it was discovered that the navigation menu on a website needed to be clearer and more intuitive. As a result, the information architecture was restructured, and the menu was redesigned to be more user-friendly, with clear labels and logical hierarchies this time.

  2. Improved Findability: IA testing can help identify areas where users find information difficult. This can improve how info is presented and linked, making it easier for users to see what they need.

    For example, during an IA testing of a mobile app, it was found that users had difficulty locating specific product information. The testing revealed that product categories were poorly labeled, and the search function wasn’t effectively working. As a result, the information architecture was modified with more descriptive labels and a better search feature.

  3. Reduced Frustration: IA testing can help identify areas where users are becoming frustrated. This can help improve information organization and presentation, making it a more delightful user experience.

    For example, IA testing of a SaaS platform revealed that users often got frustrated while completing a multi-step process. It was discovered that the information flow wasn’t well-structured, causing confusion. As a result, information architecture was redesigned, reorganizing the steps and providing clear instructions at each stage.

  4. Increased Satisfaction: IA testing can help identify areas where users are unsatisfied. This can lead to better content organization, creating a more satisfying user experience.

    For example, IA testing of a resource website revealed that users frequently expressed dissatisfaction with their browsing experience. The testing revealed that the content needed to be more consistent and easier to navigate, making it challenging for users to find relevant articles. As a result, a topic-based categorization system and a user-friendly search feature are implemented.

At Loop11, we want you to feel confident that your information architecture aligns perfectly with your content so you can delight your users at every step.

Information architecture testing should be integrated throughout the design and development process to achieve continuous improvement and optimization. Here are some key stages where IA testing should be conducted:

  • Early Design Stages: Testing during the initial design stages is essential to gather insights about user expectations and preferences. By conducting user research, surveys, and interviews, designers can gain valuable feedback on how users perceive and interact with the proposed IA. This information informs the development of a well-informed and user-centric IA.

  • Prototype Development: IA testing becomes crucial as designers progress from low-fidelity wireframes to high-fidelity prototypes. By conducting usability testing on the prototypes, designers can evaluate the effectiveness of the IA in the context of the overall design and interface. This stage allows for early identification of potential issues and refinements to the IA before moving on to development.

  • Post-Launch: IA testing should not be limited to the pre-launch phase. Regular testing and evaluation of the IA after launching the website or digital product are essential for continuous improvement. By analyzing user behavior, conducting user-based testing, and gathering feedback, product teams, designers, and developers can identify areas for enhancement. Post-launch IA testing helps ensure the website structure remains user-friendly, scalable, and optimized for search engines (SEO). It allows adjustments based on real-world usage patterns, evolving user needs, and emerging trends.

Information architecture testing involves several steps to ensure the effectiveness and user-friendliness of a website or app:

  1. Define the testing goals: What do you hope to achieve by testing the information architecture? For example, do you want to identify usability issues, improve the overall user experience, or improve search engine optimization (SEO)?

  2. Identify the users: Who will use the website or app? What are their needs and expectations?

  3. Choose the right testing method: Once you have chosen a testing method, collect user feedback. This can be done through surveys, interviews, or usability testing sessions.

  4. Collect feedback: Several ways can be used for information architecture testing, such as card sorting, click testing, tree testing, and user interviews. Choose the process that is most appropriate for your goals and users.

  5. Analyze the feedback: Once you have collected user feedback, analyze it to identify any usability issues or areas needing improvement.

  6. Make changes to the information architecture: Based on your feedback analysis, make changes to the information architecture.

  7. Repeat the process: Once you have made changes to the information architecture, repeat the testing process to ensure that the changes have improved the usability of the website or app.

  1. When analyzing information architecture test results.

    After conducting IA tests, it is essential to analyze the results to identify patterns, issues, and areas for improvement. Some tips for analyzing test results include:

    • Look for consistency: Identify scenarios where users consistently grouped or found content in the same way, indicating that the IA meets user expectations.
    • Identify discrepancies: Spot areas where users had difficulty finding or organizing content, suggesting potential issues with the information architecture structure or labeling.
    • Consider user feedback: Take into account any qualitative feedback from participants regarding their thought processes and reasoning behind their choices during the test.


  2. When improving information architecture based on test results.

    Based on the test results and analysis, you can make informed decisions to improve the information architecture, such as:

    • Refine categories and labels: Improve navigation design to enhance findability and user experience.
    • Optimize navigation design: Improve navigation design to enhance findability and user experience.
    • Iterate and re-test: Continuously refine and test the IA to ensure optimal usability, scalability, and SEO performance.


  3. Lastly, to run a successful information architecture test, remember to:
    • Test early and often: The earlier you test the information architecture, the easier it will be to make changes.
    • Test with a variety of users: Get feedback from various users, including people with different levels of experience, different needs, and different goals.
    • Test with real tasks: Ask users to perform actual tasks on the website or app. This will give you a better understanding of how they interact with the information architecture.
    • Be open to feedback: Be open to feedback from users, even if it is negative. This feedback can help you to improve the information architecture.

Elevate Your User Experience with Information Architecture Testing

Test, refine and validate the optimal information architecture structure and organization of content that meets your users needs with Loop11.