The One Line of Code That Will Kill Your User Tests

Code is a developer’s problem… right? Mmmm, maybe, but when it goes wrong it can sure derail your user testing in a hurry.

There is one inconspicuous line of code that can ruin your UX testing and, as UX professional, it’s your responsibility, not your developer’s, to get right.

What am I referring to? (more…)

The 3 Little Known Factors That Dictate Successful User Tests

“What a waste of time” the researcher says as they throw their hands in the air.

This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not turning up, or dropping out mid-way through a remote user testing session.

We often get support tickets, at Loop11, from customers desperate to improve their completion rates and looking for tips to ensure they are as efficient as possible.

In response to this we decided to dig into the details and see if we could pull out any commonalities consistently associated with high performing tests with low dropout rates.

For this task we pulled the most recent 1,000 user tests which had at least 10 participants complete the study. We then cut the data every which way we could think of to draw out tidbits that will help you run better user tests.

As a point of reference, in these 1,000 usability tests the average completion rate was 59% and the median was 63%. The average number of participants in a study was 103 and the median was 31. Last but not least, the average duration that a participant would take to complete a user test was 23 minutes.

So without further ado, here are the top 3 tips for ensuring the majority of participants who begin your testing process successfully finish, giving you those valuable insights. (more…)

Top 10 Questions When Recruiting Participants For User Tests

Some of the most common questions we receive at Loop11 from customers revolve around participant recruitment. Since Loop11 allows you to use your own lists, integrate with 3rd party panels, or recruit via pop-up intercepts on your website, there are a lot of choices.

Freedom is great but can sometimes lead to indecision. We’ve decided to put together the top 10 questions we receive relating to recruitment of participants and share our take on the answers.

For the purpose of this article, when we use the term ‘panel’ it refers to a third party which anyone can go to in order to recruit participants for their study. Generally speaking, you will provide your demographic requirements and the panel company will provide you a per participant quote.


User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me.

This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers.

The context you need for this article is that Loop11 is a remote usability testing platform used by UX professionals around the world to test websites and prototypes within their browsers on desktop, mobile and tablet. The results are reports which feature both quantitative (heatmaps, click steams, success rates, etc) and qualitative data (video, audio, survey questions).

When Loop11’s participant interface was created a number of years ago it was cutting edge, worked beautifully and generally fitted the aesthetic of most modern websites. Flash forward to 2017 and you could pretty much reverse all of the statements in the prior sentence. This didn’t happen overnight, but it grew in importance as technology evolved surrounding security and testing on mobile devices became more and more popular.

In this article I’m going to talk about some of the problems we identified with our old UI and how we looked to solve them. I won’t dive into any of the technical challenges and changes, rather, I will focus more on the UX considerations.


A Beginners Guide to User Experience (UX) Testing

If you are reading this then you’ve probably just been given the job of improving a website, app, product, or maybe even a real-world service. Like with most things that are new, you aren’t sure where to start and might be a little overwhelmed with the amount of information Google is throwing back at your search queries.

What I hope to achieve in this article is give you the bare basics of user testing so that you can move forward and get a little experience of your own, get some positive results and then move deeper into the world of UX.

The first thing you need to do is: (more…)

User Videos & Audio Are Here!

With the launch of user videos and audio, Loop11 has taken a giant step towards being the market leading user testing tool not only for quantitative studies but also for qualitative testing.

We’re happy to announce that our users will now have the option of recording a participant’s screen, face and audio during a user test. The flexibility now exists for users to configure their tests to utilize any, all or none of these media recording options.

Loop11 CEO, Toby Biddle said; “Many tools feature video recording capabilities, but few allow the user to save time by using quantitative data, such as task success or failure rates, to filter out participants and then narrow down to specific insight rich videos.”

Get Paid for Website Usability Testing

Thousands of people around the world are looking for ways to earn money from home outside of their normal 9 to 5 job. One of the increasingly popular ways to do this is via participating in paid surveys or website usability testing.

For those looking to get more bang for their buck and potentially paid a higher hourly rate, website usability testing may be the option for you. (more…)

User Testing on Any Website – No Code Required

Testing a website or prototype just got a lot easier.

We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype.

What this means is as a UXer you no longer need to get your dev team involved to add JavaScript to your website. This is obviously a huge time saver! What is really cool though is how our no-code solution opens the door to fast, efficient and insightful competitive benchmark testing and cross domain customer journey path mapping.

You can now set-up and deploy user tests anywhere online in minutes. No longer do you have to wait for 3rd party approval or developer assistance.

The main material difference between our standard user testing (which requires the insertion of JavaScript) and our no-code solution is that for the no-code studies participants will run through the tests with the assistance of a browser extension (if on desktop) or a mobile app (if on their phone or tablet). This adds approximately 5 seconds to the start of a participant’s experience but opens up a world of testing to you.

Before launch we tested our no-code tests for months and saw no signs of increased participant drop off when compared to the standard JavaScript user tests.

Start your 14 day free trial with Loop11 today and launch your first user test in 30 seconds.

Happy testing!

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