Architecting a Unicorn: SEO & IA at Envato


Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

True North is available for free on iTunes

Originally published on True North.

The Ads You’re Dying To Unlock


How a diary study painted a surprising picture.

Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.

True North is available for free on iTunes

Originally published on True North.

Survey Tools, Recruitment Panels & User Testing

I’m sure many of you have encountered the scenario where you want to run user testing on you prototype or website, you’ve set up your user test (using a tool like Loop11) and you’re all ready to recruit your participants. However, you arrive at a problem…

Some of you may want to start your test using a survey tool like SurveyMonkey or QuestionPro, and others will be using a recruitment panel like Cint, SSI or Pure Profile. Either way, a common problem presents itself;

Read More

Benchmarking, User Testing & Websites

Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia.

In late 2015 MSF ran a Loop11 study on to collate visitor feedback and form benchmarks on their existing website to guide development of a new website. Their test was comprised of 7 tasks and 20 questions.

Sean from MSF describes; “Our approach was to gather evidence from a number of sources (internal survey, Google Analytics, and usability testing) that would help identify problem areas that would need to be addressed in our future website, and also opportunities for improved engagement with our key target audiences. Our hope was that by fixing any usability issues, and improving our information architecture and content strategy, we could achieve our objectives of recruitment, fundraising, awareness-raising and advocacy more effectively.”

Read More

Using Loop11 with WordPress

Many Loop11 users utilize the power of WordPress to design their websites. There are more websites currently online powered by WordPress than any other framework or content management system. With the thousands of templates available for WordPress it is becoming increasingly important to test the designs to ensure they are achieving your goals. Luckily it’s a breeze to insert the Loop11 code into your WordPress website.

Loop11 now has a WordPress plugin which can be installed directly from within your WordPress dashboard.

Loop11 within the WordPress dashboard - add plugin

Alternatively you can download the plugin here and follow the below steps.


Once you’ve downloaded the ZIP file, follow these simple steps to start running user tests on your website.

Read More

Using Loop11 with SquareSpace

Many Loop11 users utilize the power of SquareSpace to design their websites. Traditionally SquareSpace is the quick, simple and cheap way to set-up a gorgeous, functional website. This is all true, and it’s just as easy to perform user testing on you SquareSpace website if you’re using Loop11.

Adding the Loop11 JavaScript to your SquareSpace website is a breeze. In this article we’ll show you how to install the Loop11 code in four easy steps.

Read More

Using Loop11 with Shopify

Many Loop11 users run e-commerce websites powered by the Shopify platform. E-commerce websites are arguably among some the most relevant websites on which to perform user testing.

Adding the Loop11 JavaScript to your Shopify website is a breeze. In this article we’ll show you how to install the Loop11 code in six easy steps.

Read More

Loop11 & Axure – The powerful prototyping & UX combo

Axure is one of the best prototyping tools available and as such it is one of the most popular tools used in conjunction with Loop11. Many of Loop11’s users, companies of all sizes, create their prototypes in Axure and then run multiple tests to validate which of their designs perform the best. You can find a case study on prototyping with Axure and Loop11 here.

To make the workflow as seamless as possible we wanted to create this ‘how to’ article to show the exact steps that need to be followed in order to get the best results from using the two tools together. Read More

« Previous PageNext Page »