UX benchmarking is the perfect tool to take your business to the next level. By doing qualitative and quantitative research, you can identify key performance indicators (KPIs) vital to creating that benchmarking plan. For example, you can monitor certain aspects of your business, such as sales, number of subscriptions, average order value, conversion rate, and more.
It's all about setting the bar for yourself by knowing where you stand so you can measure your progress and find ways to improve. In short, it's a way to measure your success. Then, by using a combination of research methods, you can gain valuable insights and make data-driven decisions that will help you create better user experiences.