The Loop11 JavaScript – Easy as 1, 2, 3!

Many of our users are often faced with what they presume is a difficult task – including JavaScript in their website. Sometimes it’s the daunting task of getting the IT department to implement the otherwise simple ‘copy and paste’, other times it’s concerns revolving around security, page load time or SEO. The good news is Loop11’s JavaScript does not negatively impact any of those areas. In fact, your website most likely already has similar code inserted within it in the form of Google Analytics.


Loop11 & Google Tag Manager

Google Tag Manager is becoming an ever increasingly popular way for website owners to add JavaScript into their website without the assistance of IT departments or knowledge of coding.

Loop11 can easily be added to your website utilizing Google Tag Manager. To do this follow these simple steps:

  1. Log in to Google Tag Manager or create an account if you don’t have one already.
  2. On the Overview Page, click “New Tag”.
  3. Insert a name for the tag (e.g. Loop11). Then, under “Choose Product”, click “Custom HTML Tag” and then paste the Loop11 Javascript into the ‘Configure Tag’ field. Tick the box called ‘Support document.write’ then click continue.
  4. For ‘Fire On’ select ‘All Pages’ then click ‘Create Tag’.
  5. When you’re ready to publish the changes, click ‘Publish’ in the upper-right corner.
  6. To test the successful insertion of the code go to your Loop11 account and click on the preview link for your test.

Testing The Fastest Way To Grow An Email List

How to supercharge your email list growthAt Loop11 we have a lot of website traffic. We rate well in search engines and have a lot of potential customers visiting our website. Up until recently we have not made email collection a priority, however, this has increasingly become something that we view as more and more important.

So we devised an offering that was based around the tried and true method of offering an informative PDF and a free trial of our service. Creating something of value is the easy bit, getting people to voluntarily provide their email address is the hard bit. These days people tend to guard their email address more closely than they do their wallet or passport.

I had worked on other websites in the past and generally used SumoMe’s suite of tools, so I was aware of what was on offer. However, for our initial push we decided to use a combination of social media advertising and some landing pages using


There’s stats and then there’s STATS – How users are being mislead.

One of the advantages that you see as a first mover in a space is that you get to watch your industry grow as more and more services and competitors come online. Loop11 was one of the earliest user testing SaaS offerings and has managed to stay at the top of the tree with our unique unmoderated online user testing service.

Look... I'm trying to rant here. Stop interrupting me with facts and reason.We have unabashedly been a quant first tool. That’s not to say you can’t do qualitative user testing research with Loop11, you can. But we know what we are the best at and want to make sure we focus on delivering the highest possible service to our users.

What we’ve noticed, as more user testing offerings come online, is that they are either consciously being sly about whether they are quant or qual, or they don’t adequately understand the difference between the two.


Bad UX Is Costing Charities Money

“How can good web design for a non-profit organization result in a better user experience, resulting in a higher likelihood of securing online donations?”

Bad UX Costs CharitiesCharities are often excused from executing at the level expected of for-profit companies. However, due to the positive impact they can have a counter argument exists that charities should put just as much effort, if not more, into their conversion analysis and UX design.

Most charities don’t have the big bucks to compete for the top talent so we conducted this comparative study for anyone looking to improve their website.

So how does a non-for-profit organization get users to take action, and keep them coming back? Also, what are the crucial UX elements that, if got wrong, can cost you millions in donations?


Smashing Magazine’s Vitaly Friedman

Vitaly Friedman is the Founder and Editor-in-Chief of Smashing Magazine, an online magazine for professional web designers and developers.

Vitaly Friedman - Smashing MagazineWhat direction will UX go in the next 5 years? Will it fragment into different areas or stay as is?

It’s a very good question. I feel that we see a lot of diversification right now. At this point today, it’s not enough to be good—many sites and apps out there are good. You have to be great, and it means diving deeper into psychology, the magic of delight, and potentially gamification.


Design Hangout with Tom Greever, UX Director at Bitovi

This blog post chronicles an interview with Tom Greever, UX Director at Bitovi—a company that designs and develops web applications for all different kinds of companies. Tom just published Articulating Design Decisions, both as a book and video series with O’Reilly Media.


Can you tell us about your book and what you’re working on?

The the basic gist is that we, as designers, need to be better at explaining our decisions to other people (e.g. executives and managers), because, if we don’t, well, things don’t go as well. I’d argue that an articulate designer is more valuable than a super talented one who can’t talk his way out of a box. Or a room, or whatever that is. I’m currently designing a public facing web app for a non-profit that allows under resourced communities to access free legal aid


Can People with Disabilities Use Your Website?

How do you feel when you have trouble using a website or application? When you can’t find the information you need because navigation is inconsistent or unclear? When you click a link and it doesn’t go where you expected? When you fill out a form and lose all of your data when you submit due to a minor error?

What if you clicked on that big BUY NOW button and nothing happened? In fact, what if clicking your mouse on all of the links and buttons and other interactive elements on a site didn’t work? Pretty bad website, huh? Chances are the company that wants you to BUY NOW would be all over it and a fix would come quickly.

Now imagine you are blind…or paralyzed…or imagine you broke your wrist and can’t use your mouse. People who rely on a screen reader or who can only navigate a site using the keyboard often face these challenges because many sites aren’t designed and coded to be fully accessible.

So what does it mean to have an accessible website? How do you know? Why should you care?


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