For a limited time Loop¹¹ is offering free consulting services to all new annual subscribers. New subscribers will be able to work with an experienced UX researcher on their first project with Loop¹¹.

Many of you will have been in the scenario that as a part of a product team, or design agency, you realize the need for user experience research and testing but don’t have the internal experience to execute. Your options from there are to either:

1. Wing it, and hope you get it right
2. Hire someone into a UX role
3. Outsource to a UX consultancy

The first option isn’t really an option and the next two often involve costs that you or your client can’t justify. So, what do you do?

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Testing a website or prototype just got a lot easier.

We’re happy to announce a new version of our no-code user testing solution is now live and enables usability tests to be ran on virtually any website or prototype.

What this means is as a UXer you no longer need to get your dev team involved to add JavaScript to your website. This is obviously a huge time saver! What is really cool though is how our no-code solution opens the door to fast, efficient and insightful competitive benchmark testing and cross domain customer journey path mapping.

You can now set-up and deploy user tests anywhere online in minutes. No longer do you have to wait for 3^rd party approval or developer assistance.

The main material difference between our standard user testing (which requires the insertion of JavaScript) and our no-code solution is that for the no-code studies participants will run through the tests with the assistance of a browser extension (if on desktop) or a mobile app (if on their phone or tablet). This adds approximately 5 seconds to the start of a participant’s experience but opens up a world of testing to you.

Before launch we tested our no-code tests for months and saw no signs of increased participant drop off when compared to the standard JavaScript user tests.

Start your 14 day free trial with Loop¹¹ today and launch your first user test in 30 seconds.

Happy testing!

Imagine for a moment that we are back in the early 2000’s – 2005 to be specific. You are in San Francisco & own fledgling design agency. You saw first hand the highs achieved by those at the crest of the dotcom bubble & what happened to them once it burst.

The design agency you started only a few years early has begun to attract some amazing clients. Celebrities, technology companies like Google & industry giants like NASA. So, what would you say if a new, unproven start-up came to you & offered equity in return for designing their brand & logo?

This is the question posed to the Cuban Council when Mark Zuckerberg & Sean Parker met with them in 2005.

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This episode is the first episode for series 2. If you’re like me, when you think of a company like Google, Facebook or Uber you generally don’t think of the people within it. Maybe you think of their famous founders and project their personality traits onto an imagined company persona.

How do you scale from 6 designers to 120 without breaking things?

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During a recent podcast with the VP Head of Design at SAP, Janaki Kumar, she discussed the benefit of using games to build engagement amongst workshop participants. Following on from this, we wanted to hear from you. What games had you played, or use, and why are they great?
We ran a competition and chose our favorite submissions. Below are the games that won and we thank all of you who sent in game ideas. You are a playful lot!

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Fact #1: Many companies spend thousands of dollars on their website.

Fact #2: Most of these companies have little idea whether their website is achieving its goals.

UX testing is the mechanism that informs a company as to whether their website is working for them or against them.

The following article provides a high-level report from one such case study.

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For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of your competitor’s website are working, and which are not, can be a revelation.

One of Loop¹¹’s great features is the ability to run user testing on practically any website. It was this ability which Loop¹¹ Consulting used to great effect in the below case study.

Loop¹¹ consulting was engaged by an online pharmacy to carry out unmoderated online user testing on comparative industry websites to assess the relative strengths and weaknesses of each.

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By 2017, app downloads are set to reach 270 billion worldwide. So it’s fair to say that the app marketplace is pretty crowded. Any app that gives users a less than 5 star user experience is doomed to failure.

And yet despite this cut-throat environment, some apps still hit the marketplace riddled with usability issues thanks to sub-par user testing. In fact, according to a report by Perfecto Mobile, 44% of app errors are found not by testers but by users after the app is launched. It’s not only unfair to make the unsuspecting user act as a usability test guinea pig, it’s also bad business: shoddy app usability leads to abandonment, loss of investment and time wasted.

It’s not only the little guy app developers who fail foul of bad usability; even the big guys can get caught out. Take Google Wave, which launched with a hugely complex feature set and commensurately low usability levels, and predictably flopped. That’s not to say that Google didn’t run usability tests on the Google Wave app before launch – of course they did. But it’s possible they didn’t run them adequately.

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