This article is a guest post by Tim Brown, a web designer from Minneapolis.

User Experience (UX) is such an interesting subject because it’s really just the study of humans, and our ways of interacting with things. It calls us to pay attention to the perspective of those around us – it helps us take into consideration the habits and tendencies of others to really make something that’s easy to use and pleasant.

A short story about how I got into UX

I was in community college for Web Design and Interactive media when I first heard about User Experience. It was really a bit mysterious to me for a couple months until I dug into it – toured a local agency that was hiring interns for UX, and read a couple amazing books on the subject: Steven Krug’s “Don’t Make Me Think” and “Lean UX” by Jeff Gothelf.

I got excited and started chatting with other people in my class that wanted to get into the internship – so we started a project together, got a real client, and even got her to pay for coffee shop gift cards used to bribe people to do user experience testing with us on her chiropractic website.
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At Loop¹¹ we’ve long been a tool that our clients go to when they need to run dozens, or even hundreds, of participants through their user tests. They then use our reporting suite to extract insights which feed back into their design process.

Many clients have used Loop¹¹ in conjunction with other qualitative tools which provided videos of a participant’s session but there was always a certain disconnect between the two data sets.

Today we are excited to announce the launch of Loop¹¹ Videos (Beta). Now, when you run a project within Loop¹¹ your results will also include user videos*. For the first time you will now be able to see not only the what but also the why all from within the one tool.

The introduction of Loop¹¹ Videos means you will no longer be spending hours watching irrelevant videos and can now go straight to the user footage containing the insights you need.

Best yet, why spend thousands of dollars on your user testing, getting limited data from only a few participants, when with Loop¹¹ for only $199 per month you can run hundreds of users through an unlimited number of usability tests!

Sign-up today for 3 free user tests on our 14 day trial.

Toby
CEO, Loop¹¹

* Videos will only be recorded for projects using the Loop¹¹ JavaScript.

This episode is the second in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry.

In this episode we look at the UX Design education problem and hear how to schools (plus Google) are looking to fix it.

Originally published on True North.

This episode is the first in a series where we speak with design leaders from around the world. We discuss issues they believe to be of the highest priority in the design and UX industry.

In this first episode we look at diversity and hear how one lady in particular is not only thriving in a male dominated arena, but also helping to pave the way for other women.

This episode features Jeff Gothelf, Jared Spool, Andy Budd, Georgie Bottomley & more…

Originally published on True North.

Today we are excited to announce a new pricing model for Loop¹¹. We believe that this new pricing will allow our users to run more tests, at a greater velocity and for a much lower cost than other comparable user testing services.

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Note: there is an update relating to InVision Studio at the bottom of this article.

If you design digital products like websites or apps then you will be well aware of the powerhouse prototyping tool InVision. They’ve been taking the design world by storm since founded in 2011.

Designing prototypes is an important part of any designer’s workflow, as such, InVision has become an integral tool within product teams. However, designing the prototype is only half the job, the second part is testing the design with users and seeing if what you’ve designed works.

Like a number of prototyping tools on the market, InVision has some usability testing baked in. It predominantly revolves around getting videos of users while they test a prototype on their iPhone 6 or above.

These videos of course are valuable, however, there is so much more that can be done with user testing and for these situations a tool like Loop¹¹ is perfect.

The good news is, using Loop¹¹ to test your InVision prototypes couldn’t be easier. Below we detail the steps.

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Justinmind, a fantastic prototyping tool for websites and apps, has just released a new integration with Loop¹¹ which makes testing your design a breeze.

Below we lay out the simple steps. In order to follow this tutorial, you will need both a Justinmind account and a Loop¹¹ account. Both offer free trials. (more…)

Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

Originally published on True North.