How a diary study painted a surprising picture.

Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.

Originally published on True North.

I’m sure many of you have encountered the scenario where you want to run user testing on you prototype or website, you’ve set up your user test (using a tool like Loop¹¹) and you’re all ready to recruit your participants. However, you arrive at a problem…

Some of you may want to start your test using a survey tool like SurveyMonkey or QuestionPro, and others will be using a recruitment panel like Cint, SSI or Pure Profile. Either way, a common problem presents itself;

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Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia.

In late 2015 MSF ran a Loop¹¹ study on http://www.msf.org.au/ to collate visitor feedback and form benchmarks on their existing website to guide development of a new website. Their test was comprised of 7 tasks and 20 questions.

Sean from MSF describes; “Our approach was to gather evidence from a number of sources (internal survey, Google Analytics, and usability testing) that would help identify problem areas that would need to be addressed in our future website, and also opportunities for improved engagement with our key target audiences. Our hope was that by fixing any usability issues, and improving our information architecture and content strategy, we could achieve our objectives of recruitment, fundraising, awareness-raising and advocacy more effectively.”

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Many Loop¹¹ users utilize the power of WordPress to design their websites. There are more websites currently online powered by WordPress than any other framework or content management system. With the thousands of templates available for WordPress it is becoming increasingly important to test the designs to ensure they are achieving your goals. Luckily it’s a breeze to insert the Loop¹¹ code into your WordPress website.

Loop¹¹ now has a WordPress plugin which can be installed directly from within your WordPress dashboard.

Alternatively you can download the plugin here and follow the below steps.

Once you’ve downloaded the ZIP file, follow these simple steps to start running user tests on your website.

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Many Loop11 users utilize the power of SquareSpace to design their websites. Traditionally SquareSpace is the quick, simple and cheap way to set-up a gorgeous, functional website. This is all true, and it’s just as easy to perform user testing on you SquareSpace website if you’re using Loop¹¹.

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Many Loop11 users run e-commerce websites powered by the Shopify platform. E-commerce websites are arguably among some the most relevant websites on which to perform user testing.

When creating a Loop¹¹ test you have two options. You can either insert JavaScript into your website, or you can choose to use the no-code user testing alternative. If you choose the no-code option then there is nothing to do, you’re ready to go!

Adding the Loop11 JavaScript to your Shopify website is also a breeze. In this article we’ll show you how to install the Loop11 code in six easy steps.

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Axure is one of the best prototyping tools available and as such it is one of the most popular tools used in conjunction with Loop¹¹. Many of Loop¹¹’s users, companies of all sizes, create their prototypes in Axure and then run multiple tests to validate which of their designs perform the best. You can find a case study on prototyping with Axure and Loop¹¹ here.

To make the workflow as seamless as possible we wanted to create this ‘how to’ article to show the exact steps that need to be followed in order to get the best results from using the two tools together. Read More

The Royal Children’s Hospital in Melbourne, Australia, sees tens of thousands of children each year. Many of them are extremely anxious about the testing and procedures they need to endure during their treatment. We tell the story of how an app was created, using thoughtful UX, which made a significant improvement in the anxiety levels of, and gave back a feeling of control to, these kids.

Originally published on True North.