The modern-day shopper looks for more than just products and information. They want to associate with brands that identify and interact with them. As a small business striving to cut through the digital crowd, your best ticket is an excellent UI/UX design for your website. This approach will help...
A UX Sitemap allows you to understand your users better and plan your work effectively. How to create it? Read this article to get five essential tips!
Also called 'interaction design', user experience (UX) design is concerned with usability. This is crucial when designing a data-heavy UX for organizations dependent on data, from startups to enterprises. Big data. Cloud computing. Data analytics. Many companies are implementing predictive and pr...
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If you are not working on improving your customer experience and providing an omnichannel customer experience, you are risking making
Prototypes are the initial sample of the product being developed. Creating them allows you to make your workflow more efficient.
Importance of testing IA Back when I was a kid, I was taught that raw bits of unorganized facts that
A website having great UX/UI design is like an eye-catching brick-and-mortar store where products are strategically placed for the customer to see.
It may not seem like user experience has much to do with marketing—after all, sales and promotions are what drive
UX design has become a valuable skill to have in today’s tech age, with countless numbers of workplaces and businesses
Our good friends at UserInterviews have just updated their brilliant UX Research Tools Map to the 2020 version. Their subway-inspired
If you are reading this then you’ve probably just been given the job of improving a website, app, product, or
Thousands of people around the world are looking for ways to earn money from home outside of their normal 9
A Swedish University recently used Loop11 to run a usability test on two different prototypes of a tourism website. Their testing yielded some interesting results.
Most brands, if not all, utilize emailing to connect with their customers. In fact, 78% of marketers saw an increase
Quality user experience transforms businesses, while poor UX damages them. It’s only expected – people that are satisfied with your
One of the many things business owners have to worry about regarding their website is how happy are visitors with
This episode is the first in a series where we speak with design leaders from around the world. We discuss
Some of the most common questions we receive at Loop11 from customers revolve around participant recruitment. Since Loop11 allows you to use
Want to know how you should appear in search results, where to place your most important information when trying to
Doing research into your audience is one of the most valuable endeavors for a business. Through such research, you can
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