Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia.
In late 2015 MSF ran a Loop11 study on http://www.msf.org.au/ to collate visitor feedback and form benchmarks on their existing website to guide development of a new website. Their test was comprised of 7 tasks and 20 questions.
Sean from MSF describes; “Our approach was to gather evidence from a number of sources (internal survey, Google Analytics, and usability testing) that would help identify problem areas that would need to be addressed in our future website, and also opportunities for improved engagement with our key target audiences. Our hope was that by fixing any usability issues, and improving our information architecture and content strategy, we could achieve our objectives of recruitment, fundraising, awareness-raising and advocacy more effectively.”