“What a waste of time” the researcher says as they throw their hands in the air.
This scene is more common than we, as UX professionals, would like to admit. One of the biggest frustrations for user researchers revolves around participants either not turning up, or dropping out mid-way through a remote user testing session.
We often get support tickets, at Loop11, from customers desperate to improve their completion rates and looking for tips to ensure they are as efficient as possible.
In response to this we decided to dig into the details and see if we could pull out any commonalities consistently associated with high performing tests with low dropout rates.
For this task we pulled the most recent 1,000 user tests which had at least 10 participants complete the study. We then cut the data every which way we could think of to draw out tidbits that will help you run better user tests.
As a point of reference, in these 1,000 usability tests the average completion rate was 59% and the median was 63%. The average number of participants in a study was 103 and the median was 31. Last but not least, the average duration that a participant would take to complete a user test was 23 minutes.
So without further ado, here are the top 3 tips for ensuring the majority of participants who begin your testing process successfully finish, giving you those valuable insights. (more…)