Simple guide to benchmarking website usability

If you’re looking to run a benchmarking study to assess website usability, one solid playbook to reference is Jeff Sauro‘s post, published yesterday, on How To Benchmark Website Usability.

Jeff lays out a step-by-step guide describing what you need to consider when setting up your benchmarking study, from designing the study, to executing it and analyzing the results. He walks through critical steps like:

  • Identifying the right users to test
  • Finding the users
  • Defining the tasks
  • Defining test metrics
  • Choosing sample sizes
  • Analyzing the results of your benchmarking study

The post also provides a comparison (based on price and features) of some of the top testing tools, including our usability testing toolset.

Read the full article here on Measuring Usability.

Loop11 is a proud partner in hosting the User Experience Awards

We’re proud to be sponsoring the User Experience Awards this year!  The UX Awards honor exceptional user experience design in digital products and services, as well as their creators.

Submissions run from now until May 15 2013, with the final Awards taking place during NY Internet Week on May 21, 2013. Last year, several startups won awards alongside digital agencies, tech and media companies. There are also cash prizes of up to $1,000 for the Grand Prize. Follow @UXAwards for the latest info.

The event starts at 5:30 and is taking place in Tishman Auditorium at the Parsons School of Design in New York.

If you’re curious about prizes: there will be one Grand Prize, three Gold, three Silver and Bronze. The Grand Prize winner also receives $1000, while Gold winners receive $250. All winners also receive additional prizes from the show’s sponsors.

Submit an entry for the UX Awards

We’d love to see you there!

Search engine findability: can users find your site?

“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability

Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is a given — but we can’t overlook how people find (or perhaps more importantly, fail to find) your site on the web. Studying how people use search engines and keywords to locate sites like yours is what search engine findability is all about.

In brief, the post discusses:

- The importance of search engine findability

- How usability testing can uncover important search engine findability information not visible via your web analytics package

- How to conduct a search engine findability test (learn about a Search Engine Findability Study we ran on our platform to explore which keywords were commonly used when searching for a credit card provider)

Check out the full article here on UX Matters.

 

 

 

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