Home » Blog » News » Meet the New Loop11

Meet the New Loop11

3 min read

Written by Toby Biddle

6 May, 2020

Over the past months, our team has been working hard to rebuild Loop11 from the ground up – introducing new features and significantly improving the experience. With more complete functionality than ever before, our latest updates help you capture customer feedback on your web designs more efficiently than ever before.

If you can’t wait to see it – click here to meet the new Loop11 right now! OR take a self-guided tour. You can always switch back to the old Loop11 by clicking ‘Switch to Live’ in the left-hand navigation.

What’s new?

Apart from a completely new look, included in this release are the following new features:

  • More intuitive project creation process
  • Segment your data by more variables
  • Unlaunch and edit projects at any stage
  • Automatic NPS, SUS and lostness calculations
  • Include wildcards for task success URLs

And watch this space for our new website – coming soon!

Introducing the new Loop11 features…

More intuitive project creation process

The project creation process has been streamlined so you can create and launch projects in minutes. What was already easy is now even easier!

Segment your data by more variables

You’ve always had the ability to filter data so you can eliminate ‘speeders and cheaters’ from your results. Now, you can segment your data so you can explore your results by different variables, like mobile versus desktop or iPhone versus Android. There are eight different variables you can filter by and we’ll continue to add more.

Unlaunch and edit projects at any stage

Making changes to a launched project was never a possibility – unless you kindly requested a change from one of our helpful support staff! Now, you can make changes and edits to a launched project yourself. You can also completely unlaunch a project, too.

Automatic NPS, SUS and ‘lostness’ calculations

If you included NPS and SUS in your project we’ll calculate them automatically for you so you don’t need to struggle through the calculations yourself.  Lostness – the measure of efficiency using a digital product or service – will be calculated for every task – automagically.

Include wildcards for task success URLs

Remember entering multiple URLs during task creation? It was a big job, so we’ve made sure that Success URLs can now include wildcards. Now, you won’t need to enter multiple success URLs during task creation. You can still re-categorize URLs retrospectively, but you won’t need to do it as often anymore.

What features are still the same?

We’re still the same Loop11 on the inside: leading-edge user-testing, brilliant customer support, and a huge passion for all things UX. And we still offer:

  • Moderated AND unmoderated user testing
  • Recording of video and audio
  • First click tests, time-based tests, A/B testing, benchmarking, mobile and tablet testing, and more…
  • Upload images for feedback in addition to testing URLs
  • The Loop11 paid tester panel that you can recruit from, based all around the world

Finally, we’d like to say a huge thank-you to all our beta testers who helped test the new and improved Loop11.

This is just the beginning of a range of new additions. We’d love to hear what you think of the new features so far.

Happy testing!


Give feedback about this article

Were sorry to hear about that, give us a chance to improve.

    Was this article useful?

    Create your free trial account