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A/B or split testing is one of the best ways to track your results. The concept is quite simple: test
Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea
For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of
For most usability professionals lab-based research has been the only testing method they’d consider. However, with the growth of Web
SiftGroups ran a project to explore the usability of Samaritans’ established website with a view to informing how to shape its approach to the forthcoming website redesign.
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