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UX Strategy Is The Future For Publishers: Everything About Modern Trends

6 min read
Nancy Howard

Written by Nancy Howard, UX and SEO specialist

9 January, 2022

Why has UX become so crucial for publishers? How can a good UX strategy help you promote your content? What UX Trends should a modern publisher know? We will try to answer these and many other questions in this article.

Why does UX matter?

If UX is the experience a user gets from interacting with an online publishing house, then UX design is, by definition, the process by which we define what kind of experience it is.

UX Design is happening all the time. Whether intentionally or not, someone makes the decisions and determines how the person will interact with any product. Good UX design happens when we make decisions to understand and satisfy the needs of our users and our business.

UX is what people feel when they use something. First, there is the user, then the interaction appears. Therefore, you need to study the user’s motivations and emotions before starting to publish an article or create an online publishing house.

The new user experience revolution is just beginning. And to take your publishing works to the top in search, you should know UX design trends, User Interface design trends and UX principles. 

UX principles you need to follow

So let’s take a look at what publishers can learn from UX designers to improve the reader’s experience and perception of content. We’ve collected some interesting UX principles that publishers should be aware of in order to take their content to the next level:


Consistency is one of the most important elements of UX design. It allows users to transfer their knowledge between different contexts. It also helps people learn new material quickly and easily. Consistency is also essential for publishers. Publishers should deliver cross-platform content, ensuring equal access for all readers.

Mobile design

For modern readers to be able to perceive content with ease on mobile devices, publishers should adapt their materials to the size of the screens of phones and tablets.

Whether the reader is using a phone or tablet to read content, having the right content creation process will allow publishers to focus on creating great content and save themselves the hassle.


It is vital to create content accessible to a wide range of people. Unfortunately, there are many people with health problems (e.g., blind, deaf, etc.). It is necessary to make sure that the content is available for them too.

Content creators have a responsibility to be the first line of defense when it comes to accessibility. While staying on top of accessibility guidelines is an excellent place to start, keeping content in line with those standards should be built into every step of the process.


User experience designers commonly use templates to assist frame their ideas. In the area of UX, templates enable designers to achieve consistent quality while working under extremely tight timelines.

In the realm of publishing, the same logic applies. Giving teams access to prebuilt template libraries improves efficiency and reduces costs. It also relieves content producers of the burden and allows them to focus on the learning experience for the reader rather than the digital experience.

Why do publishers need a UX strategy?

UX strategy, like SEO and content strategy, helps build the right process for publishing content that will attract the attention of a large number of readers. UX strategy is about organizing and planning the future of all touchpoints with end users (in our case, readers). The future of UX strategy is rather promising. A great UX strategy can help make branded publishing. 

Achieving a long-term goal and achieving a competitive advantage in the long term requires patience, perseverance, and trust in the process and leadership. Moreover, it is not enough today to win a victory over competitors, mainly if it is achieved at any cost. Ethical considerations should be a significant part of your plan, regardless of your strategy.

Thus, there are three essential qualities required for a successful UX strategy:


A weak and mediocre strategy will only bring ambiguity and mediocrity. A bold and unexpected strategy will create difficulties for your competitors and sharpen the focus on your team.

You don’t need to keep your UX strategy a secret for it to work. You should take advantage of your company’s “unfair advantage” – whatever that is. Plus, you need to rise above industry standards.


A UX strategy that’s a long list of tasks won’t help you make decisions. It should be well worded to avoid misinterpretation.


UX strategy and content strategy can never exist on their own. They need to be in harmony with the rest of the company. Build your UX strategy on top of your content strategy, not in opposition to it.

Modern UX trends to consider for online media

When publishing content or preparing guest posts, you should consider the latest UX trends. By the way, if you are interested in how to use guest posting as a part of your SEO, click here. And the best guest posting service you can find following the link. We have prepared a list of 2022 UX design trends for online media that publishers should consider:

Highlight the main news of the category on the page

Put the hottest or most useful news on the front screen. Write a compelling headline and accompany your text with compelling images. So you can immediately interest readers and involuntarily make them want to familiarize themselves with other materials on the page.

Personalize your content

The overabundance of content has meant that users are less likely to find the information they need. The publishers consider this and introduce functionality that allows them to offer the user potentially interesting materials and personalize the content.

Do not miss the opportunity to significantly expand your audience and fall in love with it – based on user segmentation and analysis of their experience, customize content personalization.

News & articles

According to research by the Nielsen Norman Group, which analyzes the behavior of site visitors, users spend more time on the content side of the page rather than in the navigation area.

Therefore, the presentation of all content elements should be approached especially responsibly, and the text should be placed so that it can be easily “scanned” with a glance.

Add links to related materials

Links to materials on the topic, placed in the text of the article or placed at the end, are a pleasant addition for the reader. That will demonstrate the content of your resource and help the reader delve deeper into the topic.

If your content turns out to be useful and exclusive, it will be remembered and returned to you. You can present links as a list, tile, or slider.

Indicate the estimated time of reading the material

The New Yorker, eMarketer, and MarkertingLand have conducted several case studies showing that the average adult spends 5 hours 16 minutes in digital media. Therefore, your task is to ensure that the user, unnoticed for himself, spends most of this time on your resource.

It is believed that, on average, a person is ready to spend no more than 5 minutes reading one article. Therefore, if your site has an interesting title and information that takes only 2-5 minutes to read the article, the visitor is more likely to read the material.


UX is one of the most important aspects to consider when writing an article or preparing a publication for online media. Using a good UX strategy will help improve the quality of your publications, and knowledge of modern UX trends will help bring your publications to the top.

Nancy Howard

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