New Pricing at Loop11

Today we are excited to announce a new pricing model for Loop11. We believe that this new pricing will allow our users to run more tests, at a greater velocity and for a much lower cost than other comparable user testing services.

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Prototype User Testing with InVision & Loop11

invision-loop11-twitterIf you design digital products like websites or apps then you will be well aware of the powerhouse prototyping tool InVision. They’ve been taking the design world by storm since founded in 2011.

Designing prototypes is an important part of any designer’s workflow, as such, InVision has become an integral tool within product teams. However, designing the prototype is only half the job, the second part is testing the design with users and seeing if what you’ve designed works.

Like a number of prototyping tools on the market, InVision has some usability testing baked in. It predominantly revolves around getting videos of users while they test a prototype on their iPhone 6 or above.

These videos of course are valuable, however, there is so much more that can be done with user testing and for these situations a tool like Loop11 is perfect.

The good news is, using Loop11 to test your InVision prototypes couldn’t be easier. Below we detail the steps.

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Prototype Testing With Justinmind & Loop11

Justinmind, a fantastic prototyping tool for websites and apps, has just released a new integration with Loop11 which makes testing your design a breeze.

Below we lay out the simple steps. In order to follow this tutorial, you will need both a Justinmind account and a Loop11 account. Both offer free trials. Read More

Architecting a Unicorn: SEO & IA at Envato

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Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

True North is available for free on iTunes

Originally published on True North.

The Ads You’re Dying To Unlock

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How a diary study painted a surprising picture.

Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.

True North is available for free on iTunes

Originally published on True North.

Survey Tools, Recruitment Panels & User Testing

I’m sure many of you have encountered the scenario where you want to run user testing on you prototype or website, you’ve set up your user test (using a tool like Loop11) and you’re all ready to recruit your participants. However, you arrive at a problem…

Some of you may want to start your test using a survey tool like SurveyMonkey or QuestionPro, and others will be using a recruitment panel like Cint, SSI or Pure Profile. Either way, a common problem presents itself;

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Benchmarking, User Testing & Websites

Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia.

In late 2015 MSF ran a Loop11 study on http://www.msf.org.au/ to collate visitor feedback and form benchmarks on their existing website to guide development of a new website. Their test was comprised of 7 tasks and 20 questions.

Sean from MSF describes; “Our approach was to gather evidence from a number of sources (internal survey, Google Analytics, and usability testing) that would help identify problem areas that would need to be addressed in our future website, and also opportunities for improved engagement with our key target audiences. Our hope was that by fixing any usability issues, and improving our information architecture and content strategy, we could achieve our objectives of recruitment, fundraising, awareness-raising and advocacy more effectively.”

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Using Loop11 with WordPress

Many Loop11 users utilize the power of WordPress to design their websites. There are more websites currently online powered by WordPress than any other framework or content management system. With the thousands of templates available for WordPress it is becoming increasingly important to test the designs to ensure they are achieving your goals. Luckily it’s a breeze to insert the Loop11 code into your WordPress website.

Loop11 now has a WordPress plugin which can be downloaded here.

Once you’ve downloaded the ZIP file, follow these simple steps to start running user tests on your website.

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