Loop11 & Axure – The powerful prototyping & UX combo

Axure is one of the best prototyping tools available and as such it is one of the most popular tools used in conjunction with Loop11. Many of Loop11’s users, companies of all sizes, create their prototypes in Axure and then run multiple tests to validate which of their designs perform the best. You can find a case study on prototyping with Axure and Loop11 here.

To make the workflow as seamless as possible we wanted to create this ‘how to’ article to show the exact steps that need to be followed in order to get the best results from using the two tools together. Read More

Sick Children + Anxiety + UX

true-north-ep1 The Royal Children’s Hospital in Melbourne, Australia, sees tens of thousands of children each year. Many of them are extremely anxious about the testing and procedures they need to endure during their treatment. We tell the story of how an app was created, using thoughtful UX, which made a significant improvement in the anxiety levels of, and gave back a feeling of control to, these kids.

True North is available for free on iTunes

Originally published on True North.

Materializing a Bad Android

true-north-ep1 When you have hundreds of thousands of users and they are all having a terrible experience on your app you are faced with the kind of viral negativity and mass exodus all companies fear. This is what Domain.com.au was faced with. Find out how they focused on UX Design and a new design framework to turn their disaster of an Android App into an award winning product.

True North is available for free on iTunes

Originally published on True North.

The UX of Implants

true-north-ep1 How does UX design change when you are dealing not only with implants and a whole ecosystem of stakeholders, but when your results have a very real impact on someone’s quality of life?

True North is available for free on iTunes

Originally published on True North.

Prototype user testing with Axure & Loop11

Prototype Design with Axure and Loop11In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at improving the user experience for their internet customers.

A prototype is a mid to high fidelity representation of the final user interface. In this instance the prototypes, while looking like a polished website, only contained two or three elements per page which the user could click on. By limiting the potential paths and interaction points a user could engage with the bank opened the doors to a rapid testing cycle where they weren’t bogged down by code and irrelevant functionality.

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NPS – The one number you’re (probably) doing wrong

NPS - The 1 number you're probably doing wrongThe Net Promoter Score – aka “NPS”. We’ve all heard about it and most of us have probably used it in a project before to measure positive word-of-mouth about a brand or website. NPS seems pretty straightforward to measure right? You just ask respondents how likely they are to recommend something on a scale. Easy! Right?

NPS is a popular marketing metric, but what is a good score? We were interested in finding benchmarking data to feed back to our users but we noticed that not everyone uses the same scale when asking the NPS question.

What we uncovered was both unexpected and fascinating.

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The Loop11 JavaScript – Easy as 1, 2, 3!

Many of our users are often faced with what they presume is a difficult task – including JavaScript in their website. Sometimes it’s the daunting task of getting the IT department to implement the otherwise simple ‘copy and paste’, other times it’s concerns revolving around security, page load time or SEO. The good news is Loop11’s JavaScript does not negatively impact any of those areas. In fact, your website most likely already has similar code inserted within it in the form of Google Analytics.

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Loop11 & Google Tag Manager

Google Tag Manager is becoming an ever increasingly popular way for website owners to add JavaScript into their website without the assistance of IT departments or knowledge of coding.

Loop11 can easily be added to your website utilizing Google Tag Manager. To do this follow these simple steps:

  1. Log in to Google Tag Manager or create an account if you don’t have one already.
  2. On the Overview Page, click “New Tag”.
  3. Insert a name for the tag (e.g. Loop11). Then, under “Choose Product”, click “Custom HTML Tag” and then paste the Loop11 Javascript into the ‘Configure Tag’ field. Tick the box called ‘Support document.write’ then click continue.
  4. For ‘Fire On’ select ‘All Pages’ then click ‘Create Tag’.
  5. When you’re ready to publish the changes, click ‘Publish’ in the upper-right corner.
  6. To test the successful insertion of the code go to your Loop11 account and click on the preview link for your test.
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