The UX Design Education Problem

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This episode is the second in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry.

In this episode we look at the UX Design education problem and hear how to schools (plus Google) are looking to fix it.

True North is available for free on iTunes

Originally published on True North.

Design Horizons – Diversity

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This episode is the first in a series where we speak with design leaders from around the world. We discuss issues they believe to be of the highest priority in the design and UX industry.

In this first episode we look at diversity and hear how one lady in particular is not only thriving in a male dominated arena, but also helping to pave the way for other women.

This episode features Jeff GothelfJared SpoolAndy BuddGeorgie Bottomley & more…

True North is available for free on iTunes

Originally published on True North.

New Pricing at Loop11

Today we are excited to announce a new pricing model for Loop11. We believe that this new pricing will allow our users to run more tests, at a greater velocity and for a much lower cost than other comparable user testing services.

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Prototype User Testing with InVision & Loop11

invision-loop11-twitterIf you design digital products like websites or apps then you will be well aware of the powerhouse prototyping tool InVision. They’ve been taking the design world by storm since founded in 2011.

Designing prototypes is an important part of any designer’s workflow, as such, InVision has become an integral tool within product teams. However, designing the prototype is only half the job, the second part is testing the design with users and seeing if what you’ve designed works.

Like a number of prototyping tools on the market, InVision has some usability testing baked in. It predominantly revolves around getting videos of users while they test a prototype on their iPhone 6 or above.

These videos of course are valuable, however, there is so much more that can be done with user testing and for these situations a tool like Loop11 is perfect.

The good news is, using Loop11 to test your InVision prototypes couldn’t be easier. Below we detail the steps.

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Prototype Testing With Justinmind & Loop11

Justinmind, a fantastic prototyping tool for websites and apps, has just released a new integration with Loop11 which makes testing your design a breeze.

Below we lay out the simple steps. In order to follow this tutorial, you will need both a Justinmind account and a Loop11 account. Both offer free trials. Read More

Architecting a Unicorn: SEO & IA at Envato

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Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

True North is available for free on iTunes

Originally published on True North.

The Ads You’re Dying To Unlock

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How a diary study painted a surprising picture.

Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.

True North is available for free on iTunes

Originally published on True North.

Survey Tools, Recruitment Panels & User Testing

I’m sure many of you have encountered the scenario where you want to run user testing on you prototype or website, you’ve set up your user test (using a tool like Loop11) and you’re all ready to recruit your participants. However, you arrive at a problem…

Some of you may want to start your test using a survey tool like SurveyMonkey or QuestionPro, and others will be using a recruitment panel like Cint, SSI or Pure Profile. Either way, a common problem presents itself;

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