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Airline Website Usability: British Airways Soars Ahead!

A recent study to rate the usability for the world's leading Airline websites, showed that the British Airways website is far and above the most user friendly website.

Case Studies

User Testing a User Testing Tool

I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do when reimagining the Loop11 participant interface used during usability studies run by our customers. The context you need for this article is that Loop11 is a remote usability te...

Case Studies

Benchmarking, User Testing & Websites

Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia. MSF ran a Loop11 study on https://www.msf.o...

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Case Studies

Usability Case Study: Wireframe Usability Testing

A Swedish University recently used Loop¹¹ to run a usability test on two different prototypes of a tourism website. Their testing yielded some interesting results.

Articles Case Studies

Bad UX Is Costing Charities Money

“How can good web design for a non-profit organization result in a better user experience, resulting in a higher likelihood

Case Studies

BECU (Boeing Employees’) Credit Union Website

The clever guys at the interactive agency ZAAZ, did some re-design work on the BECU website. Using Loop¹¹, they wanted to find out what to call a section of the website.

Prototype user testing with Axure & Loop11

In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at

Case Studies

Usability Case Study: iPad vs PC

We conducted a split-tested usability study to compare a website’s user experience on the iPad vs a PC.

Finding The Holes In Your Website’s UX

Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea

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