Fact #1: Many companies spend thousands of dollars on their website.

Fact #2: Most of these companies have little idea whether their website is achieving its goals.

UX testing is the mechanism that informs a company as to whether their …

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For many companies, competitive benchmarking is a foray into the world of espionage. Being able to see which elements of your competitor’s website are working, and which are not, can be a revelation.

One of Loop¹¹’s great features …

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Médecins Sans Frontières (MSF) is one of the world’s leading independent organisations for medical humanitarian aid. Every year nearly two hundred Australians and New Zealanders are sent to and supported in the field by Médecins Sans Frontières Australia.

In late …

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In late 2015 a major bank used a combination of Loop¹¹ and Axure to create and test some new prototypes aimed at improving the user experience for their internet customers.

A prototype is a mid to high fidelity representation …

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At Loop¹¹ we have a lot of website traffic. We rate well in search engines and have a lot of potential customers visiting our website. Up until recently we have not made email collection a priority, however, this has …

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“How can good web design for a non-profit organization result in a better user experience, resulting in a higher likelihood of securing online donations?”

Charities are often excused from executing at the level expected of for-profit companies. However, due to …

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Teach for All used Loop¹¹ to uncover real UX insights and feedback that led to critical website improvements.

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SiftGroups ran a project to explore the usability of Samaritans’ established website with a view to informing how to shape its approach to the forthcoming website redesign.

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