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Design Hangout with Tom Greever, UX Director at Bitovi

This blog post chronicles an interview with Tom Greever, UX Director at Bitovi—a company that designs and develops web applications for all different kinds of companies. Tom just published Articulating Design Decisions, both as a book and video series with O’Reilly Media.   Can you tell us about your book and

How to Run an Effective True Intent Study

An effective way to assess the user experience your website offers is to understand who your users are and what tasks or goals they are trying to accomplish there. A True Intent Study helps you do just that. What’s a true intent study? As the name suggests, a true intent

Usability vs. A/B testing – which one should you use?

These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes.  We need to clearly understand

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Benefits of Online, Unmoderated User Testing

For most usability professionals lab-based research has been the only testing method they’d consider.  However, with the growth of Web 2.0 and Web 3.0 technologies online, unmoderated user testing (also known as remote unmoderated or asynchronous user testing) is gaining traction and being used not only as a compliment to,

Customer experience vs. user experience, and why it matters

The design and user research community is all abuzz with the “customer experience” and its importance as a complement to user experience. What do the two terms mean and can businesses win by taking both areas seriously? That’s what this blog post will explore. Before we dig deeper, let’s define

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Search engine findability: can users find your site?

“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is

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