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UX For the IoT: Considerations and Trends

At the turn of the 20th century, the great British novelist, E.M. Forster advised readers to “only connect.” And while Forster likely was envisioning the forging of human connections when he issued this famous injunction, the command has taken on new meaning, resonance, and relevance today, at the dawn of

Why is Customer Retention Highly Dependent on UX Design?

The success of any digital platform is driven by its User Experience, whether it is a mobile application or an e-commerce website of scale. The lack of usability is one of the main reasons why most e-commerce businesses fail. Users abandon websites 90% of the time because of poor user

10 Steps to Improve Your UI/UX Design

You must often hear the UI UX of the website when discussing internet technology. A web user interface (UI) and user experience (UX) design play an essential role in the success of a site or application. The user’s impression of the website’s UI/UX greatly influences the following action, whether they

Finding balance in automation and human-centered design

With a seemingly endless array of companies and websites out there, how can you capture customers’ attention and keep them coming back for more? For starters, site design is a huge factor in customer retention: Research indicates that about half of consumers judge a brand or company based on its

How to Write Plain Language for a Better User Experience

User experience often influences the overall experience customers get from a brand. This is precisely why so many businesses focus on continuously improving their websites to deliver better UX to their customers. One of the ways to improve your website UX is by writing in plain language rather than trying

How to create a UX scorecard

Nothing will ensure your brand’s long-term success like creating a fantastic user experience (UX) for your digital assets. And though this endeavor may sound simple, it is anything but. It takes a keen eye toward understanding human behavior and adaptability, along with educated observations and analysis to create truly excellent

How to Use Rating Scale Questions in Your UX Research

Are you trying to figure out what your audience really wants? How can you improve the customer experience (CX) unless you know what they prefer? Doing user experience (UX) research can take on many different tools and tactics. One excellent way to figure out what your customers need is by

SaaS Landing Pages – Best Practices for Conversion

Let’s assume your website’s traffic is receiving plenty of attention via a paid search, an effective SEO, or a social marketing strategy, and you are excited about it. After some time, you notice you are not reaping the benefits of this attention, and only a few people have filled out

Onboarding UX: Ultimate Guide to Designing for User Experience

How often have you downloaded and deleted an app before even using it? You are not alone; statistics show that app user retention rate can be as low as 3.3% after 30 days of installation. There are many factors to consider when developing a mobile app for your business. Selecting

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