Consulting and Research
Sperientia is a research and consulting company that helps businesses establish customer-focused innovation strategies. The team is based across Mexico, the USA, Canada, and Latin America. To provide valuable insights and data-driven recommendations to its clients, Sperientia uses Loop11 for remote UX testing that helps the team work more efficiently. Loop11 enables the team to collect quantitative data, compare different variations of websites or apps, and deliver valuable insights to clients.
Remote usability testing
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Insights from Sperientia team:
Sperientia: [Studio + Lab]® is a consulting and research company helping organizational leaders establish innovation strategies focused on the customer and user experience, to design and develop better products and services. It helps companies in retail, logistics, health, government, telecommunications, and finance, in Mexico, the United States, and Latin America.
Powering UX around the globe
Sperientia’s team of over 40 researchers is divided across four professional research laboratories, two design studios, and two apprentice labs. Staff are based in multiple cities, including Mexico, USA, Costa Rica, Canada, Argentina, Colombia, Peru, Chile, and Brazil. The company’s values – empathy, respect, honesty, fellowship, trust, tolerance, solidarity, integrity, humility, and transparency – are reflected in the collaborative team dynamic and structure.
The team at Sperientia is highly skilled and experienced in conducting user research and usability testing. They are also passionate about their role as champions of the end user: testing with them in mind and acting as their voice. They combine technical expertise with human insight to provide a holistic approach to user research, ensuring that their clients get the best possible results.
Trusted UX insights with Loop11
Clients come to Sperientia when they want to better understand the way their websites, apps or other products are being used, or to deliver their products and services more effectively. When quantitative research is required, the Sperientia teams always use Loop11.
Although they work remotely, the team plans their UX projects together over Zoom and then co-creates a Loop11 study. No one person is responsible for managing Loop11 projects – the team believes it’s best that everyone is skilled to the same level, and can share in the knowledge gained through the research process.
Sperientia’s clients are often reluctant to trust in data or participants. But Sperientia’s expert use of Loop11 wins them over. A UX project in Loop11 gives the team broad vision across of the problem, exploring questions like: What is happening? What is going wrong? What is not working? Would something else work better?
"Using Loop11 allows us to deliver quantitative data so the client can see where the painpoints of their users are and where to tackle the usability issues in their platform."
After running tests, gathering relevant metrics, and forming insights about pain points and solutions, the team presents their research to a satisfied client. Recently, that has included a cryptocurrency platform, a bank and a grocery store.
More efficient UX testing with Loop11
Loop11 helps Sperientia’s UX team work more efficiently. It has been the ideal tool for a global, remote team who could be running up to eight projects at any one time.
"Loop11 saves us lot of time because we can reach more people than we could if we were doing in-person interviews."
A/B testing is also straightforward using Loop11. Sperientia will often test different variations of a website or app and compare the results, to discover which design or feature is most effective. A/B testing is also straightforward using Loop11. Sperientia will often test different variations of a website or app and compare the results, to discover which design or feature is most effective.
"Loop11 helps us to collect data around metrics, and then we can drive conclusions about which side performed better based on the data that we collect."
The Sperientia team’s expertise in user research and usability testing, combined with their use of Loop11, allows them to provide their clients with valuable insights and data-driven recommendations that improve their products and services.