Unmoderated, remote user testing tools such as Loop11, provide the ability to target a large number of participants (up to 1000 with Loop11). However, recruiting and incentivizing participants to take part in remote, unmoderated testing can be more challenging than traditional moderated, lab-based testing, particularly if one hasn’t done it before.
A recent article on UXmatters.com breaks down and assesses the pros and cons of each method for recruiting participants for remote and unmoderated testing. The full article can be viewed here.
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