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Planes, trains and usability conferences.

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7 June, 2010

May was a crazy month for us at Loop11. After kicking the month off at the Conversion Conference in San Jose, we came back to Australia for a few days, before heading off to Europe for a whirlwind tour. With the Icelandic volcano wreaking havoc, and British Airways staff going on strike, the odds of us getting stranded were high. However, with some perseverance and ingenuity, we prevailed and made it to every destination on time.

We attended the NNG conference in London for 2 few days to exhibit, then whizzed off to Munich for the “piece de resistance” for usability professionals; the 2010 UPA conference in Munich. This was the first time the annual UPA conference was held outside the USA. So we were a bit unsure of what to expect. But it turned out to be a great event, not just for UPA but for Loop11 too. We talked to a lot of usability and IT professionals wanting to know more about Loop11 and giving us very insightful feedback. Based on our discussions with people in Munich, we will be fast tracking some new features and offers to our members.

The most interesting thing about UPA 2010 in Munich, is how many people already knew about Loop11 and how many people were seeking us out to give specific feedback, or discuss how they want use Loop11 more in-depth. Maybe the fact we gave away an iPad helped generate a crowd. Congratulations to Maik Klotz for winning our iPad giveaway! Maik was one of the first people in Germany to own an iPad.

In the end in May, the Loop11 team spent over 150 hours travelling, talked to over 400 people and watched over 30 in flights movies. It was all worth it, as the events were a rousing success for Loop11, and we’ll definitely be attending them next year.

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