Come say hi at the UX Australia conference next week

Welcome to our first blog post, here you’ll find all our latest usability, user testing and Loop11 news, tips, developments and happenings. We’ll be updating the blog regularly, and we look forward to hearing your feedback and comments. Since our public launch a few months ago, not only have we been launching marketing campaigns and […]

LeanUx Denver, coming up Sept 19-21 in Colorado, is a 3-day event focusing on Lean UX Methodologies, Data-Driven UX, and the tools that can help you achieve a quantifiably better user experience. We’re delighted that we can offer Loop11 customers a 20% discount on registration – on top of the special Early Bird registration price that runs […]

These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes.  We need to clearly understand which one is required when. […]