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Wireframe + fresh eyes = cost reduction

Wireframing + Usability Testing = A Headstart in Development

I don’t need to tell you how important wireframing is for rapidly developing a great site.  It’s become standard practice because it enables teams to visualize and validate their concept before diving into development. The renowned architect Frank Lloyd Wright once said, “You can use an eraser on the drafting table

Which is more effective: lab-based or remote usability testing?

If you have a new website or web app, you probably want to gauge the performance quality of your site. And you probably know that this will involve some sort of usability testing. But which is the best method for usability testing? A team of researchers studied this very topic.

3 critical business questions CEOs can answer using Google Analytics

We marketing geeks have a certain way of trolling an analytics account — but there’s an executive-level look, too — business owners who prefer to leave this in-the-weeds analytics stuff to their underlings are missing several things critical to the way they understand their business. In this post, I’m going

Microsoft Chooses Loop11 for Usability Software

We are proud to finally announce that Loop11 has beaten a swathe of worldwide rivals to secure a licence deal with Microsoft‘s Office Experience Group. Under the terms of the licence agreement, Microsoft’s Office Experience Group will utilize Loop11’s to conduct its online usability testing.  The win came after the

How to test your myBalsamiq prototypes with Loop11

The guys at Balsamiq asked me recently to write a brief article for their customers on how to conduct usability testing with Loop11 on prototypes and wireframes built with Balsamiq. My article below shows the steps involved in putting a simple Loop11 project together to test a prototype of the

Clickstream analysis has arrived!

We’re excited to announce the first of a number of new features for Loop11 in 2012 – Clickstream Analysis. The clickstream analysis will replace the ‘Most common navigation path’ by allowing you to analyze task navigation graphically and instantly understand how visitors navigate a task through your website. The clickstream

Loop11 – A look back at 2011

2011 was a big year, not just for world despots, but for Loop11 too. Whilst global dictators everywhere fell to revolutions, Loop11 contributed its part to the remote, unmoderated usability testing revolution. As revealed in the recent UPA biennial survey the use of remote unmoderated testing grew by 28%. Our

UXmas Bundle

We’re celebrating Christmas nice and early this year. If you planned on spending your left over quarterly budget on eggnog and Christmas decorations, we’re hoping that you do the responsible thing instead and buy yourself a UXmas present. We called it UXmas because it includes four great tools at a

Loop11 Website Maintenance

Server Upgrade

Loop11 will be conducting a scheduled server upgrade on Saturday December 3rd, 2011 beginning at 21:00 PM UTC (Co-ordinated Universal Time), and lasting up to 1 hour. During this time, the Loop11.com website and systems, will be temporarily inaccessible. Any content hosted on Loop11.com will not be accessible by you

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