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These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes. We need to clearly understand
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Teach for All used Loop11 to uncover real UX insights and feedback that led to critical website improvements.
For most usability professionals lab-based research has been the only testing method they’d consider. However, with the growth of Web 2.0 and Web 3.0 technologies online, unmoderated user testing (also known as remote unmoderated or asynchronous user testing) is gaining traction and being used not only as a compliment to,
The design and user research community is all abuzz with the “customer experience” and its importance as a complement to user experience. What do the two terms mean and can businesses win by taking both areas seriously? That’s what this blog post will explore. Before we dig deeper, let’s define
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“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is
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Usability testing for a website in the early stages of development, before design and functionality has been fully implemented, is widely accepted as the most appropriate stage for evaluating a new website design. Testing at this stage provides a cost effective option by reducing the risk of having to make
Want to know how you should appear in search results, where to place your most important information when trying to improve your website for conversions, and how to draw attention to your products in advertising? Then you will want to check out these valuable lessons from popular eye tracking studies.
