“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability
Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is a given — but we can’t overlook how people find (or perhaps more importantly, fail to find) your site on the web. Studying how people use search engines and keywords to locate sites like yours is what search engine findability is all about.
In brief, the post discusses:
– The importance of search engine findability
– How usability testing can uncover important search engine findability information not visible via your web analytics package
– How to conduct a search engine findability test (learn about a Search Engine Findability Study we ran on our platform to explore which keywords were commonly used when searching for a credit card provider)
Check out the full article here on UX Matters.