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Super Conversion Funnel: A Refresher on A/B Testing

A/B testing is a reliable way to get relevant data on two variants of a product or service. Here’s how to use A/B testing to empower your conversion funnel in 2023.

AI Insights

The future of user testing with Loop11. Quickly gain deeper insights into how users engage with your products using the power of artificial intelligence.

How to Improve UX with Continuous Discovery

User Experience (UX) is a core factor influencing the success of digital products and eCommerce websites. UX designers put a lot of effort into developing the most convenient and straightforward interface, but you’ll never know how well it’s done before users try it. According to Amazon Web Services, 88% of

How To Track The Value Of UX In Your Project

User experience projects are often ambiguous and challenging, especially in terms of tracking value. Remember the three constraints: cost, scope, and time. Stakeholders are unlikely to consider a project if it costs them much for too little value. Tracking value becomes a bit hard for UX projects for numerous reasons.

A Marketer’s Guide To Customer Segmentation

Customer segmentation is the essential first step in any digital marketing strategy. Here are the customer segmentation tips you should use in 2023.

10 Ways to Reduce Shopping Cart Abandonment

Every online store owner has encountered the problem of abandoned shopping carts. Shoppers will collect many things they are interested in buying from your business, but they will leave their coaches just before checking out. About 70% of all purchases are abandoned, according to research. If you are not taking

FAQ

Frequently Asked Questions Or choose a category to quickly find the help you need Getting Started with Loop11 User Testing 101 Collecting Responses Analyzing Results Getting Started with Loop11 No result found. I’m new to user testing. How does this work? Loop11 is an application that lets you run your

How to Avoid False Insights in Your UX Research

Associating “false insights” with research seems ironic, considering that research is frequently the result of hours of fact-finding and correct solution discovery. In essence, research should provide true insights and facts. However, false insights can result from improper benchmarking. Benchmarks should be chosen carefully to ensure that they represent the

7 Strategies for Involving Customers in New Product Development

Product development is essential for long-term growth and success. Here’s how to involve customers in product development to take your business to new heights.

How to Use Storytelling in UX

Storytelling is by far one of the most powerful instruments in the arsenal of a UX specialist. By telling stories, brands and individuals alike can better connect with their respective audiences and build strong and lasting relationships in the long run. Moreover, storytelling can be quite useful for improving the

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