[Infographic] Why you must invest in mobile usability testing

Faster, Smoother, Smarter. Over the past year, we’ve listened to your feedback and the issues you have raised. So we locked our developers in a room and told them not to come out until the issues you raised were fixed. Our developers didn’t disappoint! We’re now so confident about the improvements to Loop11, we’re offering […]

The design and user research community is all abuzz with the “customer experience” and its importance as a complement to user experience. What do the two terms mean and can businesses win by taking both areas seriously? That’s what this blog post will explore. Before we dig deeper, let’s define our terms. Customer experience vs. […]

In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at improving the user experience for their internet customers. A prototype is a mid to high fidelity representation of the final user interface. In this instance the prototypes, while looking like a polished website, only contained two or […]