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Easy. Insightful. Trusted. 10 Reasons Big Brands Choose Loop11 for User Testing

5 min read

Written by Toby Biddle

16 July, 2020

Let’s face it: if you’re building a website but not engaging in online user testing, you might have a problem. Operating based on hunches may cause you to take your online presence in a direction your audience never agreed to or felt comfortable with.

That’s why online user testing has become such an important part of the web development and UX optimization process. But of course, knowing that you need it can only get you so far. You also need the right tools to make it both easy and insightful.

Enter Loop11, the remote user testing tool designed for both simplicity and actionable takeaways. Our tool has been featured in publications from Mashable to Entrepreneur, and trusted by major global brands from EA Sports to IBM. This is why.

1. A Speedy Testing Delivery

First things first: our tool is quick. You don’t need any HTML experience, and won’t need to custom-code it into your online presence.

That’s because we put the focus on the research instead of the logistics. Simply start the tool, follow the test builder screen, and get going on testing anything from prototypes to live websites and even your competitors.

2. A Hand-Delivered Online User Testing Audience

Yes, you can come prepared with your own audience list to take the test. But you don’t need to do that. Instead, you can opt to leverage Loop 11’s panel of user experience participants, all of whom are verified to be qualified.

You can use your own customers if you choose. But you don’t have to, making this tool the perfect option if you just need some quick and dirty online user testing results.

3. Multi-Device Usability Testing Capabilities

If your brand is like most, your audience doesn’t just come from mobile devices or desktop computers. And yet, their experience on your site may vary wildly based on what device they happen to use at a given time.

With Loop11, you can measure it all. Test your website on mobile devices, tablets, and desktops. That helps you understand the nuanced differences between each, ultimately building a better
user experience.

4. A Qualitative and Quantitative Testing Mix

Most user testing is largely qualitative. In essence, you get the opinions of selected users navigating through your online experience and fulfilling a number of tasks. That provides great insight, but also comes with limitations.

Loop11 offers that qualitative part, but adds a quantitative component as well. That, in turn, allows you get more comprehensive insights that come with greater potential for decision-making. The combination of both qualitative and quantitative testing is what makes us unique.

5. Comprehensive Reports to Draw Valuable Insights

What happens when the test is over? Reporting is just as crucial as the study itself when it comes to user testing. The right analytics are both comprehensive and actionable.

That means being able to report on a number of metrics, including:

●     Task completion rate

●     Lostness

●     Time on Task

●     Net Promoter Score

●     And more…

It also means being able to visualize these metrics not just through pie charts but also heatmaps, clickstream analytics, and more. Finally, it means being able to review and analyze the video and audio recordings of your individual participants for the qualitative portion of your reporting.

6. Reliable Benchmarking Possibilities

How do you know whether your UX is actually performing well? Comparisons are crucial to draw that context. With Loop11, you
have always had the ability to run benchmarking studies to make those comparisons. Two types of benchmarks are possible:

●   Competitive benchmarks to see how you’re stacking up within your industry.

●     Historical benchmarks, tracking usability over time to visualize your improvements (or lack thereof).

7. A/B Testing to Improve In Real-Time

You likely know about A/B (or split) testing as a marketing tool, designed to help you find the best creative to persuade your audience. The same concept is applicable to usability testing, as
long as you have the right tool in place.

Put two slightly different versions of the same page, element, or website in front of your audience and measure their reactions. Then, go with the winner, and make another slight tweak. The result can help you improve your online presence in real-time.

8. Bonus Features to Optimize Your Testing

One of the things we’re most proud of is the fact that with Loop11, you can get more than just a straight-up online user testing tool. Yes, you can use it as little more than that if you so choose. But you would miss out on a number of bonus features to optimize your testing and website:

●     Information architecture testing, designed to provide insights for your current or planned architecture and build it to your users’ expectations.

●     True intent studies, aiming to get at the primary and underlying goals of your audience as well as your website’s ability to satisfy them.

●     Search engine findability, which focuses on both how easily your visitors can find your site via search engines and the path they took to get there.

9. The Experience to Get it Right

In terms of usability testing, we’re actually quite old. Our company has been around for about 10 years as one of the first tools to offer truly remote and online user testing. In the years since, we’ve put that experience to good use.

In fact, much has changed in those years. We recently finished completely re-engineering the product to better serve the needs of today’s brands and audiences. Every feature within the tool is based on both our experience and that desire to get it just right.

10. A Modest Investment and Risk-Free Trial

Last, but certainly not least, is the pricing question. Even the best online user testing tool will not work for your brand if you cannot fit it within your web development, marketing, or overall company budget. Fortunately, it’s  another area where we think Loop11
tends to shine.

First, you can sign up for a free, no-risk trial that lasts for 14 days. That gives you plenty of time to check out the tool and gain some valuable insights for your company.

After those 14 days, you can choose from one of three pricing plans, starting at $69 per month. You can seamlessly move between these tiers, or cancel should you decide to, at any point as a customer. Use it as long as it’s relevant for your company, then move elsewhere should the budget require it.

These, of course, are just some of the many reasons why some of the world’s biggest brands trust Loop11 for usability testing. They’ve been able to grow their online presence and better understand their competition through a simple, quick, and easy tool. You could be next in line, by signing up to experience our tool risk-free for 14 days.

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