
The Iceberg UX Model: Designing for AI-First Interfaces
You build a polished, user-friendly AI product—just what stakeholders wanted.But post-launch, cracks appear. Users get confused, frustrated, and stop trusting
Understand user behavior on your website.
 Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
 Capture user interactions for usability analysis.
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Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
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You build a polished, user-friendly AI product—just what stakeholders wanted.But post-launch, cracks appear. Users get confused, frustrated, and stop trusting
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