Airline website Usability: British Airways Soars Ahead!
A recent study to rate the usability for the world’s leading Airline websites, showed that the British Airways website is far and above the most user friendly website.
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A recent study to rate the usability for the world’s leading Airline websites, showed that the British Airways website is far and above the most user friendly website.
Welcome to the new Loop11 website. As part of recent and on-going improvements to Loop11, we’ve given the Loop11 website a complete re-design. The new website looks better than ever and is easier to use. It also includes a new introduction video on our homepage. If you haven’t already seen
We took six of Australia’s capital city councils and tested the usability of their websites. You’ll be surprised by which council came out on top.
The clever guys at the interactive agency ZAAZ, did some re-design work on the BECU website. Using Loop11, they wanted to find out what to call a section of the website.
User testing, or usability testing, helps you find what part of your website or app is hurting the user experience. Many UX teams run these tests incorrectly because they recruit the wrong people or guide participants through tasks. Now, if you want to understand these mistakes and how to avoid
The average shopper lands on your website with one finger hovering over the back button. You have milliseconds to make your case. Before they read a word, their brain is already working, judging your layout, your colors, your loading speed, your sense of order. A clean design says you’re credible.
Even though user experience (UX) design plays a key role in website performance, with a particular impact on a site’s ability to convert new and retain existing customers, its role in business growth is not merely limited to conversion potential. In fact, it could be argued that UX design directly
Initial impressions are formed in an instant. According to studies, it takes only 50 milliseconds for a visitor to create an impression about a website, and for the majority of people, this little period of opinion shapes their perception of the entire firm. This emphasizes an underlying fact: acquiring users
To say that instant gratification is normal nowadays would be a huge understatement. From websites and mobile applications to online shopping purchases and content consumption, everything has to be seamless, fast, and, more recently, personalized. If your website falls short of that mark, you’ve invariably lost your prospective customers, often
Investing in user experience design is always a smart choice, and not just because it pays off, with an ROI of $100 for every single dollar invested. Great (or poor) UX has a direct influence on consumer behavior on your site. So, regardless of your primary business goals, whether those