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Isn’t it amazing how much our expectations as users have changed? A few years back, we could tolerate websites that offered  the same offers, content, and messages as everybody else. However, today, we crave for more personalized experiences. We desire brands to recall us, know what we like and offer

You build a polished, user-friendly AI product—just what stakeholders wanted.But post-launch, cracks appear. Users get confused, frustrated, and stop trusting the system. Sound familiar? That’s because most teams focus only on the UI, while the real issues lie deeper. In AI products, success depends on what’s beneath the surface—how your

Your website could be your business’s biggest asset. With over 60% of interactions between customers and brands occurring digitally, this is a space to generate leads, engage your audience, and convert users into customers – but only if your user experience (UX) is up to scratch.  This is where intent

Why founders are ditching the “build it and they will come” mindset for rapid research cycles that get answers Traditional UX research has a startup problem: it takes too long and costs too much. When you’re racing toward product-market fit with limited runway, waiting 3-6 weeks for user insights often