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How to Integrate Customer Empathy in UX Design

Integrating customer empathy when designing systems is a powerful practice for companies with customer-facing interactions. As a result, customer empathy is often a term used when developing customer service solutions, however, it is also vital to take into consideration when designing UX experiences. Customer empathy is all about understanding your

Clickstream Analytics

Visualize user paths and behavior patterns with clickstream data. Optimize conversion pathways by uncovering user intent and expectations to enhance their digital journey.

The Art of Making UX More Intuitive: Understanding Visual Hierarchy

UX, or user experience, is a vital trait to design user-friendly interfaces. In the ever-growing domain of user experience (UX) design, creating intuitive interfaces is of prime importance. At the end of the day, the victory of all digital products depends on how easily users can navigate and interact with

How to Enhance UX by Combining Automation and Personal Touchpoints

Since the first automotive assembly line in 1913 and self-checkout in 1986, the world has been moving towards automation in business. This transition was chugging along reasonably until it was thrust into overdrive in the last few years due to the pandemic. While automation has streamlined countless processes, like self-checkouts

UX Testing for Generational Diversity: Catering to Varying User Preferences

Generations are characterized by a unique convergence of the history, culture, and economics of a time period. The advancement of the internet and web applications through the years has largely shaped the characteristics of recent generations. This has given each generation — from Baby Boomers to Gen Zers — its

Search Engine Findability

Analyze and optimize how easily your users search for and discover your website, and understand the paths they take to find it.

Unmoderated Usability Testing

Test your website or app with real users, swiftly collect invaluable data, and optimize your product for success – all online for ultimate convenience.

Moderated Usability Testing

Gather in-depth user feedback through real-time interactions and behavior observation. Loop11’s remote moderated testing replicates the lab experience efficiently online.

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