Heatmap Analysis
See behavior patterns and find hotspots of user engagement with easy-to-understand click heatmaps.
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See behavior patterns and find hotspots of user engagement with easy-to-understand click heatmaps.
The user experience (UX) design of any app is grounded on psychological principles. There are several psychological laws that tell us how we pay attention to our device screens, how we interact, and the way we use digital interfaces and applications. A good design groundedon these psychological principles ultimately enhances
Once upon a time, UX research was akin to an archaeological dig, sifting through layers and layers of user behavior to unearth precious artifacts of insight. Fast forward to today, and Artificial Intelligence (AI) has handed us the equivalent of a high-powered, GPS-guided, insight-excavating machine. This advancement isn’t just about
There’s no overestimating the importance of visual storytelling in blog content for optimal UX design. Visual storytelling is a powerful way to quickly connect with users in an online environment saturated with content. Mastering this approach makes your business stand out from the competition, makes data easy to understand, and
Online shopping is incredibly popular, yet consumers always seem to expect a website to look a certain way. Business may suffer if a company’s website isn’t up to specific standards. As a result, companies work hard to accommodate customers while creating sites that are not easy to use. But how
Good user experience is essential for Ecommerce success. Here’s how to retain high UX throughout your Ecommerce sales funnel.
Test the usability of your app or website, on mobile and tablet, ensuring a seamless and responsive user experience across devices.
Experience design has been getting traction as a result of the realization that every interaction with a brand tells a story. Whether you actively invest in shaping those interactions or not, they are happening and are influencing how customers perceive your brand. Experience design is a holistic approach that covers
Harmony and balance are nature’s tools to make things look pleasing to the eye. The way our brains are wired, we feel attracted to symmetry, are mesmerized by it, and feel safe in it. Even if it’s hiding issues and calamities. Ever had a deep cerebral reaction to the way
Watch user interactions unfold, revisit session recordings to reconfirm your insights, and share key moments with stakeholders to collectively improve your digital product.