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Introducing Conversations: The Next Step in AI Insights

4 min read
Toby Biddle

Written by Toby Biddle

13 October, 2025

UX research teams are under constant pressure to move faster. Projects stack up, stakeholders want answers now, and your insights are only as valuable as your ability to interpret them quickly.

That’s where AI Insights in Loop11 comes in. It’s the intelligence layer that turns complex UX data into clear, usable answers – instantly. And now, with the launch of Conversations, those answers go further than ever.

AI Insights: The Engine Behind Smarter Research

AI Insights is built to do the heavy lifting that slows researchers down. It reads your data, every task, metric, quote, and video transcript and delivers insights in natural language that anyone can understand.

It helps you:

  • Save time: Skip the manual analysis and reporting grind.
  • Focus on insights: Let AI handle the summarising, sorting, and trend-spotting.
  • Work faster as a team: Designers, developers, and PMs can all get answers directly without relying on analysts.
  • Communicate better: Findings are presented in clear, shareable language you can lift straight into presentations or reports.

AI Insights is not just about automation. It’s about surfacing what matters most in your research, fast.

Ask Loop11: Fast Answers From a Single Project

The first step in this evolution was Ask Loop11, which lets you query any project using plain English.

You might ask:

  • “Where did users drop off in the checkout flow?”
  • “What percentage of participants completed the task successfully?”
  • “What frustrated users the most in this test?”

Ask Loop11 searches through your project data and gives you an immediate answer – no charts to interpret, no filters to configure. It’s fast, accurate, and ideal when you’re focused on a single project.

For many Loop11 customers, this feature transformed how they worked. Researchers could produce reports faster, designers could self-serve answers, and product managers could make decisions without waiting on lengthy analysis cycles.

But projects don’t live in isolation. That’s why we built Conversations.

Conversations: Connecting Insights Across Projects

Where Ask Loop11 gives you instant clarity within one study, Conversations expands that power across all your projects.

It’s designed for when you want the bigger picture, to see patterns, compare results, or identify recurring UX challenges over time.

Now you can ask:

  • “How do completion rates compare across our last five studies?”
  • “What issues keep appearing in onboarding tasks?”
  • “Show me how satisfaction scores have changed over time.”

Conversations instantly analyses your combined project data and delivers a direct, human-readable answer. It brings together insights from your entire research library, giving you a true overview of what’s working, what’s not, and how user experience is trending across your product.

Making Research Accessible to Everyone

Research shouldn’t be locked behind specialist tools or lengthy analysis cycles. Conversations makes insights accessible to the whole product team, not just researchers.

  • Designers can check whether usability issues have been resolved across versions.
  • Developers can see if recent changes improved flow completion rates.
  • Product managers can spot long-term patterns and inform roadmap priorities.

By making data interpretation conversational, Loop11 bridges the gap between research and implementation. Anyone can ask a question and understand the answer.

That accessibility is what sets AI Insights apart. It makes complex data feel simple, without losing accuracy or depth.

Why This Matters

Conversations isn’t just about convenience. It changes how research contributes to decision-making.

1. Faster analysis cycles
Manual reporting once took days or weeks. Now it takes seconds. You can finish a usability test in the morning and brief your design team that afternoon.

2. Stronger collaboration
With insights available in natural language, non-researchers can participate directly in interpreting results. That means better communication between UX, design, and development.

3. Consistency across studies
By comparing multiple projects at once, Conversations helps you see whether changes are genuinely improving user experience, or if problems keep resurfacing.

4. Better reporting and storytelling
You don’t need to rephrase technical results for stakeholders. Conversations outputs narrative-ready insights you can drop straight into reports, presentations, or Jira tickets.

Real-World Impact

Teams using AI Insights report major productivity gains:

  • Analysis time cut by more than half.
  • Reports drafted in minutes instead of hours.
  • Stakeholders acting on findings faster because the insights are clear.

In short, Conversations lets you spend less time interpreting results and more time improving the experience.

Getting Started

Conversations is now live in your Loop11 dashboard under the AI Insights section. You’ll see a “New Feature” tile introducing it the first time you log in.

Start by asking a question like:

“What issues have appeared most often in our recent usability tests?”

You’ll see how quickly Conversations surfaces patterns that would have taken hours of manual comparison to uncover.

Over the coming months, we’ll keep expanding AI Insights with more capabilities, including prompt templates, saved queries, and team-wide conversation threads to make Loop11 the fastest, most intuitive way to extract insights from UX research.

Final Thoughts

AI Insights has already changed how researchers use Loop11. Ask Loop11 brought instant answers within a project. Now, Conversations gives you a unified view across your entire UX program.

It saves time, brings insights to the forefront, and makes your research understandable and actionable for everyone involved — from designers to developers to executives.

With Conversations, Loop11 moves beyond being a testing platform. It becomes your UX intelligence system, helping you make smarter, faster decisions based on real data, not assumptions.

Try Conversations today in your Loop11 dashboard and experience a new level of insight.

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