With Loop11 there are a variety of tests and studies you can run. Here are a few of them.
Analysis of website usability with users performing real tasks. Provides an understanding of the user behavior on your website. HOW and WHY your website is used.
Analyze your website against competitors or benchmark your website over time to ensure usability remains at high levels.
Test wireframes and prototypes before development commences. Optimizes design to determine the best layout and structure. Saves time and money.
Test multiple designs against each other to determine which design performs or converts better.
Test the usability of your website on mobile devices and tablets.
Gives you the insights you need to design or refine a great information architecture.
Understand the primary goals of your visitors, how they achieve their goals and how satisfied they are with your website.
Measuring the ease with which people can find your online properties and understanding the path they take to them.
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