Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
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Understand user behavior on your website.
Test usability on mobile devices and tablets.
Conduct live, guided user testing sessions.
Design or refine your information architecture.
Allow users to test without assistance.
Understand visitors’ goals and satisfaction.
Determine which design performs better.
Analyze your website against competitors.
Optimize design before development.
Measure ease of finding your online properties.
Gain deeper insights using the power of AI.
Track users’ clicks and navigation patterns.
Visualize user engagement and interaction.
Capture user interactions for usability analysis.
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Vitaly Friedman is the Founder and Editor-in-Chief of Smashing Magazine, an online magazine for professional web designers and developers. What direction will UX go in the next 5 years? Will it fragment into different areas or stay as is? It’s a very good question. I feel that we see a
This blog post chronicles an interview with Tom Greever, UX Director at Bitovi—a company that designs and develops web applications for all different kinds of companies. Tom just published Articulating Design Decisions, both as a book and video series with O’Reilly Media. Can you tell us about your book and
An effective way to assess the user experience your website offers is to understand who your users are and what tasks or goals they are trying to accomplish there. A True Intent Study helps you do just that. What’s a true intent study? As the name suggests, a true intent
These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes. We need to clearly understand
Request event sponsorship Loop11 can be a sponsor for your next conference, trade show, or general meetup! We want to offer something valuable for attendees to walk away with. We can be traditional or innovative, depending on your needs. Some examples of event sponsorships we can do: Free giveaways of
Teach for All used Loop11 to uncover real UX insights and feedback that led to critical website improvements.
For most usability professionals lab-based research has been the only testing method they’d consider. However, with the growth of Web 2.0 and Web 3.0 technologies online, unmoderated user testing (also known as remote unmoderated or asynchronous user testing) is gaining traction and being used not only as a compliment to,
The design and user research community is all abuzz with the “customer experience” and its importance as a complement to user experience. What do the two terms mean and can businesses win by taking both areas seriously? That’s what this blog post will explore. Before we dig deeper, let’s define
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“Findability precedes usability in the alphabet and on the Web. You can’t use what you can’t find.”—Peter Morville, in Ambient Findability Last month, CEO Toby Biddle recently posted a guest article with our friends at UX Matters on the topic of search engine findability. Testing the usability of your existing website is
