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Beyond UX: The World of Experience Design

Experience design has been getting traction as a result of the realization that every interaction with a brand tells a story. Whether you actively invest in shaping those interactions or not, they are happening and are influencing how customers perceive your brand.  Experience design is a holistic approach that covers

Graphic Design Harmony: The Golden Ratio’s Influence

Harmony and balance are nature’s tools to make things look pleasing to the eye. The way our brains are wired, we feel attracted to symmetry, are mesmerized by it, and feel safe in it. Even if it’s hiding issues and calamities. Ever had a deep cerebral reaction to the way

User Session Recording & Replay

Watch user interactions unfold, revisit session recordings to reconfirm your insights, and share key moments with stakeholders to collectively improve your digital product.

How to Integrate Customer Empathy in UX Design

Integrating customer empathy when designing systems is a powerful practice for companies with customer-facing interactions. As a result, customer empathy is often a term used when developing customer service solutions, however, it is also vital to take into consideration when designing UX experiences. Customer empathy is all about understanding your

Clickstream Analytics

Visualize user paths and behavior patterns with clickstream data. Optimize conversion pathways by uncovering user intent and expectations to enhance their digital journey.

The Art of Making UX More Intuitive: Understanding Visual Hierarchy

UX, or user experience, is a vital trait to design user-friendly interfaces. In the ever-growing domain of user experience (UX) design, creating intuitive interfaces is of prime importance. At the end of the day, the victory of all digital products depends on how easily users can navigate and interact with

How to Enhance UX by Combining Automation and Personal Touchpoints

Since the first automotive assembly line in 1913 and self-checkout in 1986, the world has been moving towards automation in business. This transition was chugging along reasonably until it was thrust into overdrive in the last few years due to the pandemic. While automation has streamlined countless processes, like self-checkouts

UX Testing for Generational Diversity: Catering to Varying User Preferences

Generations are characterized by a unique convergence of the history, culture, and economics of a time period. The advancement of the internet and web applications through the years has largely shaped the characteristics of recent generations. This has given each generation — from Baby Boomers to Gen Zers — its

Search Engine Findability

Analyze and optimize how easily your users search for and discover your website, and understand the paths they take to find it.

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