Loop11 has hundreds of clients who work at or for universities from around the world. We often receive questions surrounding industry benchmarks and what should be considered best practice. In response to these questions and in a desire to make our service more valuable we commissioned a study focusing on universities, run by our internal UX consulting team.
Online user testing was employed to conduct a comparative study evaluating five leading United States MBA University courses. The websites included in the evaluation were:
During testing, participants were asked to undertake high priority tasks including:
As a result we generated some great qualitative insights as well as valuable quantitative data including:
What we found from this study was fascinating. The potential loss in enrolments due to easily addressable usability issues was proved to be a real concern.