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AI Browser Agents

AI Agents process and interact with websites in ways that differ from human users. If your website isn’t optimized for AI, you could be missing a growing audience.

Introducing AI Browser Agents: A New Way to Run Usability Tests in Loop11

2025 is the Year AI Agents start using the browser AI Browser Agents are joining the internet, and the dream of having a computer book a flight or make a restaurant reservation on our behalf seems closer than ever. Companies will see a quickly growing percentage of their traffic and

User Journey vs. User Flow: Differences and Their Importance for UX

Offering a seamless user experience requires you to have a thorough understanding of the user journey and user flow. The two terms may seem similar. But, they differ and represent a different purpose when it comes to achieving the set goals. User journey and user flow play a critical role

Improving User Engagement with AI-Driven Insights in 2025

When it comes to user design, user experience (UX) is everything. What good is a visually appealing and highly functional digital platform if it doesn’t resonate with your target audience? Conversely, a website, digital app, or e-commerce platform that engages visitors generates leads and converts sales. Enter artificial intelligence (AI),

4 Ways to Use the Power of UX to Gain a Competitive Edge in 2025

User experience design best practices are forever evolving along with people’s online behavior. And this tendency toward change and evolution isn’t much of a surprise. The last few years have imposed many behavioral shifts on most of the world’s population. In fact, it could be said that how people interact

The Evolution of Usability Metrics and How They Shape Digital Experiences

Did you know that 88% of online consumers are unlikely to return to a website after a bad experience? Think about that data: a single frustrating interaction can turn a potential loyal customer into a one-time visitor faster than you can hit the “back” button. But how did we get

How to Enhance UX by Incorporating Customer Feedback Insights

Customer feedback brings growth and forges user-centric experiences. On the business side, you can: Listening to their feedback builds trust, fosters loyalty, and enhances buyer satisfaction. This is especially important since 1 in 5 customers would leave a brand after a single bad experience, while 4 out of 5 would

Graphic Design to UX Design: An Ultimate Guide to Transitioning

Graphic design is a process that fuels the visual appeal of the message you convey to your audience. It leverages the visual elements, enabling you to engage the right people. There may be a bit of overlap between the graphic design and UX design. However, it’s a mistake to put

Does Thinking Aloud Uncover More Usability Issues?

The Thinking Aloud method is often highlighted as a powerful way to uncover hidden usability challenges, but does it provide deeper insights than other approaches? In this article, we will explore how effective this method is, and when it’s best applied in your UX research. Whether you are evaluating an

A Beginner’s Guide To Information Architecture in UX

1. Introduction Information architecture, or “IA” for short, is a term you may have heard of if you know anything about UX design. Information architecture is the discipline process of arranging and organizing data to make it readily searchable, accessible, and available for the intended audience. An effective information architecture

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