Moderated usability testing is a UX research technique that involves the active participation of a moderator. These have traditionally been conducted in a UX lab or in a corporate setting – but modern testing tools now allow for remote testing where the participant and moderator can be in different physical locations. The moderator watches the usability test remotely as it happens, communicating directly with the participant via screen sharing.
Because remote usability sessions don’t require the participant or the moderator to travel it is a great solution for teams with limited budget, or for testing products whose users are geographically dispersed.
Moderated testing is very adaptable since you can take the conversation wherever it goes. You’ll be able to unearth insights about your participants and delve into your product in ways no other research methodology allows.
Moderated testing is best when you need a high level of interaction between you and your participant. If you want to explore a prototype with limited functionality, or a complicated process or concept, moderated testing provides you with the interaction you need to guide a participant through the study.
It’s also an excellent way to conduct interviews, understand the customer journey, and discover pain points. Moderated user testing is also a great way to observe body language and pick up on subtle behaviors and responses. It enables you to probe participants for more information if they seem stuck or confused. This type of test allows you to develop a rapport and have a natural conversation with your customers which helps establish trust and can lead to candid feedback that might not be possible with other qualitative research methods.
If this sounds like you our moderated testing solution replicates the lab experience, but with all of the efficiency of an online experience.
Loop11 offers remote moderated usability testing that allows you to witness the experience of your site or app first-hand. We can help you identify problems and make improvements before they become a significant issue. Our tool is the most reliable way to get feedback on your app, website, or prototype from real users in just minutes.
Loop11 moderated user testing is a service that allows you to test remotely and get the feedback you need without having to be in the exact location as your participants. We can help you find out what’s working well, what needs improvement, and where there are potential risks for future development. You don’t need to wait until the end of a project cycle to see if your site works well with users. Let us support your user testing phase so that you can make changes before launch day.
With our moderated remote usability testing service, we can provide insights into customer behaviour and attitudes about your products or services on an ongoing basis. This allows you to make better decisions about design changes or new features before they go live, resulting in a more positive experience for your users.
✅ No travel required
✅ Better understand the customer journey
✅ Develop a rapport with your audience
✅ Candid feedback you won’t get with automated testing
Our team has been researching for over 10 years, so we know how important it is for designers and developers to get feedback from users before launching a new project. With our moderated user testing services, you’ll have access to valuable insights about your site’s strengths and weaknesses before releasing to the market.
With this type of testing, the participant is guided by the moderator through the study. This allows for more interaction between you and your participant than automated testing does. It also provides an opportunity for in-depth feedback on your product that can be difficult to get from other types of tests. If you want to explore a prototype with limited functionality or a complicated process or concept, moderated testing provides you with the interaction you need to guide a participant through the study.
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