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Data driven design to help UX, marketing and product teams make smarter design decisions

User testing should be easy. With Loop11’s intuitive online platform – it is.

Agencies choice for UX research

Over 60,000 users

Top user testing platform

We’re the usability testing platform of choice for some of the world’s most successful companies

Build better experiences and make more informed decisions
by putting the customer at the center of your business

Build better experiences and make more informed decisions by putting the customer at the center of your business

Uncover product changing insights

Set real-world tasks and measure the success of your product against real customer intent. Design your own tasks and questions and focus on the details that matter to you. You can collect insights from hundreds of users, or just a few: the choice is yours. 

Put yourself in your customer’s shoes

Record video and audio of your users, so you see and hear their exact experience with your product. Loop11 allows for moderated and unmoderated user testing.

Test on any device. Mobile, desktop or tablet

You need to understand your customer’s experience wherever they use your product. Loop11 makes it easy to test on different devices so you capture the full user experience.

“She said one thing that helped boost ROI by 30%!”

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How user testing with Loop11 works:

It takes easy 5 steps to get your UX test up and running

Just a few details gets you started. Our user-friendly test builder will guide you the rest of the way to setting up a moderated or unmoderated project.

No HTML experience required – we take care of that for you.

Recruit high quality participants for user tests or bring your own

Use Loop11’s panel of verified user experience participants or you can bring your own participants.

This is great for businesses who want to survey current customers and have niche demographics at their fingertips.

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Increase your ROI by improving your user experience

Spot user patterns by observing how they interact with your site. Identify all the main sources of friction, and boost conversions and ROI.

Join the thousands of people using Loop11 to make the products you love most

Build better experiences and make more informed decisions by putting the customer at the center of your business

Simple & Affordable Pricing

All plans include a 14 day free trial.
Upgrade, downgrade or cancel at any time.

Rapid Insights

$63

per month, billed annually

Pro

$239

per month, billed annually

Enterprise

$399

per month, billed annually

Rapid Insights

$63

per month, billed annually

Pro

$239

per month, billed annually

Enterprise

$399

per month, billed annually

Customer reviews

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    Frequently Asked Questions

    Loop11 is an application that lets you run your own usability studies without the need for a usability lab, specialized equipment and a moderator. Simply determine the tasks you want to test on your website, recruit some participants and launch your study. Loop11 does all the rest and provides you with real time data giving you an understanding of the usability of your website and where you need to improve or make changes.

    Usability testing is a technique used to ensure that the users of a website (or interface) can carry out the intended tasks efficiently, effectively and satisfactorily.

    On the web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defence when users encounter a difficulty

    Qualitative usability testing has traditionally been based around small sample sizes of 5-20 participants. However, the growth of online testing tools and quantitative usability research is changing the game. Whist many experts agreed that for qualitative, lab-based testing small samples sizes of 5-20 participants is sufficient. Online user testing has created a new wave of analysis such as benchmarking, A/B testing, competitor comparison, validating and much more. These kinds of quantitative analyses require larger numbers of participants to validate the data.

    For example: Let’s say your company is testing two different versions of wireframes so management can decide and approve one to implement and allocate resources to. It would not be very good practice to use 10 participants and get a 60%-40% success rate. It would be very hard to validate a study and implement a strategy based on 10 participants. However, if 500-1000 participants were used, that data would be a lot more accurate, and management would have valid data to approve of the findings.

    The maximum number of participants you can have in a Loop11 project is 1,000.

    1. Determine what you want to test: What parts of the application and what functions.
    2. Why are you testing?
      • Do you want a benchmark of usability and performance?
      • Are you trying to find and fix as many usability problems as possible?
      • Are you comparing an application with a competing product?
    3. Write a minimum of 5-10 task scenarios that have users attempting realistic tasks in which they interact with the parts of the application you want to test.
    4. Recruit a set of users to test. At a minimum aim for between 50 and 100 in total. For goal 2b, test a subset of your users as part of an iterative testing approach.
    5. Launch your project.
    6. Analyze the results.

    The moment a participant completes an evaluation, the responses can be viewed and reports are generated. Our reports make it easy for you to see how well each task is performed by your participants.

    • Understand what percentage of participants have difficulty navigating your website
    • See where participants are failing your most important tasks
    • Dive into individual responses to view details of a particular participant or to read the comments of open-ended questions.
    • View heatmaps showing you where participants click on an individual page
    • Generate clickstream data to see how participants really navigate your website.

    Loop11 provides the fastest and easiest way for you to set up and run a usability project. You could have results back within 24 hours! There’s no code to insert and no IT or usability knowledge required. Our step-by-step approach will guide you through the process, but we’ve got awesome support available if you need it

    The difference between quantitative and qualitative research is often explained using contrasting terminology, like “hard vs. soft”, “numeric vs. non-numeric”, “statistics vs. insights”, “measure vs. explore”, “what vs. why”.

    Broadly speaking, quantitative research can provide path and performance analyses by capturing the “what” of user behavior. It enables you to study your users’ experience by the numbers (e.g. how many people were able to buy a product successfully on my website?). In contrast, a goal of qualitative research is to gain valuable insight into the thought processes – the “why” – behind user’s actions.

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    Free 14-day trial. Easy set-up. Cancel anytime.