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I realize the title of this article sounds unbelievably meta but stick with me. This was exactly what we had to do
Fact #1: Many companies spend thousands of dollars on their website. Fact #2: Most of these companies have little idea
The Net Promoter Score – aka “NPS”. We’ve all heard about it and most of us have probably used it
At Loop11 we have a lot of website traffic. We rate well in search engines and have a lot of
For most usability professionals lab-based research has been the only testing method they’d consider. However, with the growth of Web
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