Moderated usability testing is a UX research technique that involves the active participation of a moderator. These have traditionally been conducted in a UX lab or in a corporate setting – but modern testing tools now allow for remote testing where the participant and moderator can be in different physical locations. The moderator watches the usability test remotely as it happens, communicating directly with the participant via screen sharing.
Because remote usability sessions don’t require the participant or the moderator to travel it is a great solution for teams with limited budget, or for testing products whose users are geographically dispersed.
Moderated testing is very adaptable since you can take the conversation wherever it goes. You’ll be able to unearth insights about your participants and delve into your product in ways no other research methodology allows.
Moderated testing is best when you need a high level of interaction between you and your participant. If you want to explore a prototype with limited functionality, or a complicated process or concept, moderated testing provides you with the interaction you need to guide a participant through the study.
It’s also an excellent way to conduct interviews, understand the customer journey, and discover pain points. Moderated user testing is also a great way to observe body language and pick up on subtle behaviors and responses. It enables you to probe participants for more information if they seem stuck or confused. This type of test allows you to develop a rapport and have a natural conversation with your customers which helps establish trust and can lead to candid feedback that might not be possible with other qualitative research methods.
If this sounds like you our moderated testing solution replicates the lab experience, but with all of the efficiency of an online experience.
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