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Test. Identify. Convert.

How it works

Start a usability test.

Just a few details gets you started. Our customer-friendly test builder will guide you the rest of the way to setting up a moderated or unmoderated project.

No HTML experience required – we take care of that for you.

Partial screen capture of the first step of creating a user test in Loop11, showing the fields Public title, Working title, and the Copy User Test from feature

Customize it.

Use Loop11‘s built-in test template or create a theme that matches your website.
Task and ask.

Assign various user tasks & objectives. Or ask usability questions (radio buttons, checklists, ranking, comments).

Screen captures of the Loop11 theme feature showing the ability to upload a logo and select colors for the user test, and the Loop11 task and question list for a test showing both tasks and questions listed

Invite participants.

We provide several ways to help you source your participants.

Logos representing invitation methods for Loop11 tests: Send to your own list or via social media, Create a pop-up for your site, recruit from your website with Ethnio, invite people from Cint OpinionHub and find testers with disabilities using Knowbility

Launch & learn.

Learn more about what works on your site and what doesn’t.

Partial screenshot of the Loop11 reporting interface, showing Success, Fail and Abandon rates for the tasks of an example user test

Website Usability Testing

Running a moderated or unmoderated user test through Loop11 couldn’t be simpler. Whether it’s a test site, your live environment, a sub domain, a competitor’s website, or multiple domains in your network of websites, you only need a few minutes to set up your test within Loop11.

There are two options when running a Loop11 test. The most popular is our no-code solution, or you can choose to insert JavaScript into your website. Both work great, however, if you are in a hurry then our no-code solution is perfect for you. If you choose to add the JavaScript, we’ve produced a series of short tutorials demonstrating how to add Loop11 to your website, including popular platforms like WordPress, SquareSpace, Shopify, Google Tag Manager.

We created this helpful article addressing some of the most frequently asked questions pertaining to the Loop11 JavaScript – The Loop11 JavaScript – Easy as 1, 2, 3!. Though remember, if JavaScript is a bit intimidating then our no-code option is for you.

Wireframe & Prototype Usability Testing

As a UX professional you no doubt realise that most of the important testing occurs before a website or app goes live. That’s where wireframes and prototypes are invaluable. Loop11 integrates with many of the best prototyping tools on the market and we’re constantly adding more integrations as they become available. Here are some helpful articles on using Loop11 with Axure, JustInMind, InVision.

What Data Does Loop11 Produce?

The best way to describe this is by showing you. Create a free account (no credit card required) and view the sample project in your account. You’ll be able to see clickstreams, videos, heatmaps and more.

Accessibility User Testing

Loop11’s testing interface was independently audited by 3rd party accessibility consultancy to ensure our tests achieved Section 508 compliance. What this means is that if you need to run user testing where participants have accessibility requirements, you can use Loop11 to run these tests, and your participants will be able to comfortably navigate the Loop11 component of the test.

Why use Loop11 to create usability tests?

  • works in 40+ languages
  • test on mobile devices
  • heatmaps & clickstream analysis
  • create custom themes
  • real-time reporting
  • no css or html coding knowledge required
  • create multiple tests
  • moderated and unmoderated testing available
  • watch session videos of user tests
  • free 14 day trial! (run 3 tests on us)


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