Get your wireframes usability tested for free!

Current website or new wireframes – Which Works Best?

–   Do you have new wireframes for a current website?

–   Do you want to compare your new wireframes with your current website?

We’re putting a case study together to compare a current website with new wireframes. We are looking for people who have developed clickable wireframes that they would like to have usability tested and compared with the current website. The results will be published on our blog.

Using Loop11, we will ask 500 people to complete a few representative tasks on both the current website and the new wireframes.  Every movement and click will be tracked and analysed.  We will then write up a report comparing a range of usability metrics for both the wireframes and the current website.

This is a great opportunity for anyone who has new wireframes for an existing website that they would like usability tested for free!

If that’s you, send us the URL of the existing website and an example of the wireframes, or even better, let us have access to the wireframes.

Simply send your details to: communication@Loop11.com

Online Usability Testing – Who’s more reliable?

We are often asked if using different types of participants will affect the quality of data from online usability studies.  For example, does a lab-based participant perform tasks the same way a participant from an online study does? Can we really trust data coming from online usability studies where participants might be getting involved just for the money?

These are all interesting points which were recently explored in a usability case study. The case study compared usability data from premium lab-based participants with cheaper online participants. The results were quite interesting. One might presume that the higher paid lab-based user would provide better quality data than their cheaper, online counterparts.  However this was not the case.  The results showed that satisfaction scores and completion rates obtained from the professional users were nearly identical and statistically indistinguishable to the lab-based users.

To read the full case study with analysis go here: www.measuringusability.com

Loop11 Launches Blog!

Welcome to our first blog post, here you’ll find all our latest usability, user testing and Loop11 news, tips, developments and happenings. We’ll be updating the blog regularly, and we look forward to hearing your feedback and comments.

Since our public launch a few months ago, not only have we been launching marketing campaigns and initiatives to promote Loop11, but we have been attending conferences and events to demonstrate Loop11 and get feedback. We have received lots of positive reviews.

Here is a pick of the bunch:

UsefulTools.com – Easy, Affordable Online User Testing
PracticalEcommerce.com – Top Ten Low Cost Ways to Improve Site Usability
SearchEngineJournal.com – Test Your Site Usability with Loop11
Konigi.com – Loop11: Online, Unmoderated User Testing
Testing-Web-Sites.co.uk – Loop 11: User Experience Testing Tool

Keep checking our blog for the latest usability testing tips and news.

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