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	<title>News &#8211; Loop11</title>
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	<link>https://www.loop11.com</link>
	<description>Easiest Online Usability Testing Tool</description>
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		<title>10 Best Web Design Books Ever Written</title>
		<link>https://www.loop11.com/10-best-web-design-books-ever-written/</link>
		
		<dc:creator><![CDATA[James Baxter]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 06:04:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[UX design]]></category>
		<category><![CDATA[web design]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=12275</guid>

					<description><![CDATA[Web design is just like a spider&#8217;s web — complicated yet beautiful enough to keep you fascinated each time you see it. If we&#8217;re being dramatic, we could liken it to walking up a slippery slope, blindfolded. One tiny slip will have you tumbling down to square one. That&#8217;s why you need a guide to [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12275</post-id>	</item>
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		<title>Usability vs. A/B testing &#8211; which one should you use?</title>
		<link>https://www.loop11.com/usability-vs-ab-testing-which-one-should-you-use/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Mon, 08 Dec 2014 21:25:34 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=8173</guid>

					<description><![CDATA[These days, I see a lot of people arguing over the type of testing procedures they should follow – Usability testing or A/B testing. Honestly, I find this argument quite vague. In fact, it’s not an argument at all, because, they serve completely different purposes.  We need to clearly understand which one is required when. [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">8173</post-id>	</item>
		<item>
		<title>How to use Tree Testing to Test the Information Architecture of Your Website or App</title>
		<link>https://www.loop11.com/how-to-use-tree-testing-to-test-the-information-architecture-of-your-website-or-app/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Fri, 24 Oct 2014 14:49:46 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=8108</guid>

					<description><![CDATA[Importance of testing IA Back when I was a kid, I was taught that raw bits of unorganized facts that needed to be processed are called data, and when data is processed and organized into something sensible, or presented to us in a given context so as to make it useful, it is called information. [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">8108</post-id>	</item>
		<item>
		<title>How UX Process Methodology Has Evolved</title>
		<link>https://www.loop11.com/how-ux-process-methodology-has-evolved/</link>
		
		<dc:creator><![CDATA[Rithesh Raghavan]]></dc:creator>
		<pubDate>Thu, 23 Sep 2021 02:40:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user experience testing]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[UX design]]></category>
		<category><![CDATA[web design]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=12742</guid>

					<description><![CDATA[The user experience (UX) concept has been around for ages. When a company conducts user research through different methods, such as user interviews and user surveys, the process is often user-focused to improve the user experience for various products and services. Additionally, when a company designs its products to suit people of different demographics, it [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12742</post-id>	</item>
		<item>
		<title>2020 UX Research Tools Map</title>
		<link>https://www.loop11.com/2020-ux-research-tools-map/</link>
		
		<dc:creator><![CDATA[Toby Biddle]]></dc:creator>
		<pubDate>Fri, 10 Jul 2020 04:52:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=11553</guid>

					<description><![CDATA[Our good friends at UserInterviews have just updated their brilliant UX Research Tools Map to the 2020 version. Their subway-inspired guide of over 100 UX research tools lists all the different tools you can use to conduct user experience research. You’ve never had so much choice and now, no excuses for not conducting your own [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11553</post-id>	</item>
		<item>
		<title>Why Major Software Companies Are Turning to UX Designers</title>
		<link>https://www.loop11.com/why-major-software-companies-are-turning-to-ux-designers/</link>
		
		<dc:creator><![CDATA[Romy Catauta]]></dc:creator>
		<pubDate>Wed, 23 Dec 2020 23:46:23 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[web design]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=12324</guid>

					<description><![CDATA[We’re living in a world gone almost exclusively digital, and many companies struggle to adjust to the demands of 21st-century technology. It’s impossible to run a successful business without some sort of online presence, and the more accessible a company is by computer and mobile phone, the more profitable it will be as sales will [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">12324</post-id>	</item>
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		<title>Clickstream analysis has arrived!</title>
		<link>https://www.loop11.com/clickstream/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Tue, 31 Jan 2012 04:03:08 +0000</pubDate>
				<category><![CDATA[How To Articles]]></category>
		<category><![CDATA[Loop11 Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[clickstream]]></category>
		<category><![CDATA[loop11]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[usability metrics]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[ux analysis]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=4996</guid>

					<description><![CDATA[We’re excited to announce the first of a number of new features for Loop11 in 2012 &#8211; Clickstream Analysis. The clickstream analysis will replace the ‘Most common navigation path’ by allowing you to analyze task navigation graphically and instantly understand how visitors navigate a task through your website. The clickstream report provides a graphical representation [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">4996</post-id>	</item>
		<item>
		<title>Why you should always prototype &#038; user test multiple designs</title>
		<link>https://www.loop11.com/why-you-should-always-prototypeand-user-test-multiple-designs/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 16 Apr 2015 14:23:32 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=8294</guid>

					<description><![CDATA[5,127. That’s the number of prototypes that James Dyson claims to have created trying to perfect his bagless vacuum cleaner. Five thousand, one hundred and twenty seven. You see designing stuff is a messy business. Some ideas work out, some don’t. It’s only through a certain amount of trial and error (or in James Dyson’s case, [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">8294</post-id>	</item>
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		<title>How Lost Are Your Users? Lostness Metric to the Rescue!</title>
		<link>https://www.loop11.com/how-lost-are-your-users-lostness-metric-to-the-rescue/</link>
		
		<dc:creator><![CDATA[Ben Newton]]></dc:creator>
		<pubDate>Wed, 10 Oct 2018 00:20:37 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=9580</guid>

					<description><![CDATA[Last week we released auto calculations for Net Promoter Score (NPS) and System Usability Scale (SUS) questions. This week we’re happy to announce we’ve released auto calculations of the Lostness metric. What’s that you say? Not sure what the Lostness metric is? Don’t worry, you are not alone. Here’s a definition, borrowing from Tomer Sharon [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">9580</post-id>	</item>
		<item>
		<title>6 common challenges in managing UX projects and how to overcome them</title>
		<link>https://www.loop11.com/the-6-most-common-problems-in-ux-projects/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Thu, 18 Dec 2014 15:21:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://3.80.240.189/?p=8190</guid>

					<description><![CDATA[As of today, I’ve been involved in Web and UX design for 12 years. The last three of them have been shared with my partners at Continuum, leading UX projects for a wide range of clients. It’s impossible not to notice certain patterns on how user experience projects wind up, regardless of the scope, the [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">8190</post-id>	</item>
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