If you’re looking to run a benchmarking study to assess website usability, one solid playbook to reference is Jeff Sauro‘s post, published yesterday, on How To Benchmark Website Usability.
Jeff lays out a step-by-step guide describing what you need to consider when setting up your benchmarking study, from designing the study, to executing it and analyzing the results. He walks through critical steps like:
- Identifying the right users to test
- Finding the users
- Defining the tasks
- Defining test metrics
- Choosing sample sizes
- Analyzing the results of your benchmarking study
The post also provides a comparison (based on price and features) of some of the top testing tools, including our usability testing toolset.
Read the full article here on Measuring Usability.
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