User Session Videos Launch On Loop11

At Loop11 we’ve long been a tool that our clients go to when they need to run dozens, or even hundreds, of participants through their user tests. They then use our reporting suite to extract insights which feed back into their design process.

Many clients have used Loop11 in conjunction with other qualitative tools which provided videos of a participant’s session but there was always a certain disconnect between the two data sets.

Today we are excited to announce the launch of Loop11 Videos (Beta). Now, when you run a project within Loop11 your results will also include user videos*. For the first time you will now be able to see not only the what but also the why all from within the one tool.

The introduction of Loop11 Videos means you will no longer be spending hours watching irrelevant videos and can now go straight to the user footage containing the insights you need.

Best yet, why spend thousands of dollars on your user testing, getting limited data from only a few participants, when with Loop11 for only $199 per month you can run hundreds of users through an unlimited number of usability tests!

Sign-up today for 3 free user tests on our 14 day trial.

CEO, Loop11

* Videos will only be recorded for projects using the Loop11 JavaScript.

New Pricing at Loop11

Today we are excited to announce a new pricing model for Loop11. We believe that this new pricing will allow our users to run more tests, at a greater velocity and for a much lower cost than other comparable user testing services.

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Prototype user testing with Axure & Loop11

Prototype Design with Axure and Loop11In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at improving the user experience for their internet customers.

A prototype is a mid to high fidelity representation of the final user interface. In this instance the prototypes, while looking like a polished website, only contained two or three elements per page which the user could click on. By limiting the potential paths and interaction points a user could engage with the bank opened the doors to a rapid testing cycle where they weren’t bogged down by code and irrelevant functionality.

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NPS – The one number you’re (probably) doing wrong

NPS - The 1 number you're probably doing wrongThe Net Promoter Score – aka “NPS”. We’ve all heard about it and most of us have probably used it in a project before to measure positive word-of-mouth about a brand or website. NPS seems pretty straightforward to measure right? You just ask respondents how likely they are to recommend something on a scale. Easy! Right?

NPS is a popular marketing metric, but what is a good score? We were interested in finding benchmarking data to feed back to our users but we noticed that not everyone uses the same scale when asking the NPS question.

What we uncovered was both unexpected and fascinating.

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Smashing Magazine’s Vitaly Friedman

Vitaly Friedman is the Founder and Editor-in-Chief of Smashing Magazine, an online magazine for professional web designers and developers.

Vitaly Friedman - Smashing MagazineWhat direction will UX go in the next 5 years? Will it fragment into different areas or stay as is?

It’s a very good question. I feel that we see a lot of diversification right now. At this point today, it’s not enough to be good—many sites and apps out there are good. You have to be great, and it means diving deeper into psychology, the magic of delight, and potentially gamification.

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Design Hangout with Tom Greever, UX Director at Bitovi

This blog post chronicles an interview with Tom Greever, UX Director at Bitovi—a company that designs and develops web applications for all different kinds of companies. Tom just published Articulating Design Decisions, both as a book and video series with O’Reilly Media.


Can you tell us about your book and what you’re working on?

The the basic gist is that we, as designers, need to be better at explaining our decisions to other people (e.g. executives and managers), because, if we don’t, well, things don’t go as well. I’d argue that an articulate designer is more valuable than a super talented one who can’t talk his way out of a box. Or a room, or whatever that is. I’m currently designing a public facing web app for a non-profit that allows under resourced communities to access free legal aid

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Can People with Disabilities Use Your Website?

How do you feel when you have trouble using a website or application? When you can’t find the information you need because navigation is inconsistent or unclear? When you click a link and it doesn’t go where you expected? When you fill out a form and lose all of your data when you submit due to a minor error?

What if you clicked on that big BUY NOW button and nothing happened? In fact, what if clicking your mouse on all of the links and buttons and other interactive elements on a site didn’t work? Pretty bad website, huh? Chances are the company that wants you to BUY NOW would be all over it and a fix would come quickly.

Now imagine you are blind…or paralyzed…or imagine you broke your wrist and can’t use your mouse. People who rely on a screen reader or who can only navigate a site using the keyboard often face these challenges because many sites aren’t designed and coded to be fully accessible.

So what does it mean to have an accessible website? How do you know? Why should you care?

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How to Run an Effective True Intent Study

An effective way to assess the user experience your website offers is to understand who your users are and what tasks or goals they are trying to accomplish there. A True Intent Study helps you do just that.

What’s a true intent study?

As the name suggests, a true intent study aims at understanding a user’s objective as they browse your site. What are they there to do? And are they able to achieve it?

A true intent study helps you to:

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