Survey Tools, Recruitment Panels & User Testing

I’m sure many of you have encountered the scenario where you want to run user testing on you prototype or website, you’ve set up your user test (using a tool like Loop11) and you’re all ready to recruit your participants. However, you arrive at a problem…

Some of you may want to start your test using a survey tool like SurveyMonkey or QuestionPro, and others will be using a recruitment panel like Cint, SSI or Pure Profile. Either way, a common problem presents itself;

Read More

Using Loop11 with WordPress

Many Loop11 users utilize the power of WordPress to design their websites. There are more websites currently online powered by WordPress than any other framework or content management system. With the thousands of templates available for WordPress it is becoming increasingly important to test the designs to ensure they are achieving your goals. Luckily it’s a breeze to insert the Loop11 code into your WordPress website.

Loop11 now has a WordPress plugin which can be downloaded here.

Once you’ve downloaded the ZIP file, follow these simple steps to start running user tests on your website.

Read More

Using Loop11 with SquareSpace

Many Loop11 users utilize the power of SquareSpace to design their websites. Traditionally SquareSpace is the quick, simple and cheap way to set-up a gorgeous, functional website. This is all true, and it’s just as easy to perform user testing on you SquareSpace website if you’re using Loop11.

Adding the Loop11 JavaScript to your SquareSpace website is a breeze. In this article we’ll show you how to install the Loop11 code in four easy steps.

Read More

Using Loop11 with Shopify

Many Loop11 users run e-commerce websites powered by the Shopify platform. E-commerce websites are arguably among some the most relevant websites on which to perform user testing.

Adding the Loop11 JavaScript to your Shopify website is a breeze. In this article we’ll show you how to install the Loop11 code in six easy steps.

Read More

Loop11 & Axure – The powerful prototyping & UX combo

Axure is one of the best prototyping tools available and as such it is one of the most popular tools used in conjunction with Loop11. Many of Loop11’s users, companies of all sizes, create their prototypes in Axure and then run multiple tests to validate which of their designs perform the best. You can find a case study on prototyping with Axure and Loop11 here.

To make the workflow as seamless as possible we wanted to create this ‘how to’ article to show the exact steps that need to be followed in order to get the best results from using the two tools together. Read More

Prototype user testing with Axure & Loop11

Prototype Design with Axure and Loop11In late 2015 a major bank used a combination of Loop11 and Axure to create and test some new prototypes aimed at improving the user experience for their internet customers.

A prototype is a mid to high fidelity representation of the final user interface. In this instance the prototypes, while looking like a polished website, only contained two or three elements per page which the user could click on. By limiting the potential paths and interaction points a user could engage with the bank opened the doors to a rapid testing cycle where they weren’t bogged down by code and irrelevant functionality.

Read More

NPS – The one number you’re (probably) doing wrong

NPS - The 1 number you're probably doing wrongThe Net Promoter Score – aka “NPS”. We’ve all heard about it and most of us have probably used it in a project before to measure positive word-of-mouth about a brand or website. NPS seems pretty straightforward to measure right? You just ask respondents how likely they are to recommend something on a scale. Easy! Right?

NPS is a popular marketing metric, but what is a good score? We were interested in finding benchmarking data to feed back to our users but we noticed that not everyone uses the same scale when asking the NPS question.

What we uncovered was both unexpected and fascinating.

Read More

The Loop11 JavaScript – Easy as 1, 2, 3!

Many of our users are often faced with what they presume is a difficult task – including JavaScript in their website. Sometimes it’s the daunting task of getting the IT department to implement the otherwise simple ‘copy and paste’, other times it’s concerns revolving around security, page load time or SEO. The good news is Loop11’s JavaScript does not negatively impact any of those areas. In fact, your website most likely already has similar code inserted within it in the form of Google Analytics.

Read More

Next Page »