Posts Tagged ‘loop11’

Usability Testing On The iPad

Tuesday, August 10th, 2010

There has been a lot of negative commentary on the usability of the iPad since it launched, including Jakob Nielsen’s critique of its usability failings. However, what’s even more important than the usability of the iPad is the usability of YOUR website or app ON the iPad.

There are 5 Million iPad users worldwide…and counting. Many of these people browse the internet using their iPads as well as use apps. It’s also worth mentioning that there are another 50 million iPhone users around the world. So the questions is: How usable is your website or app on the iPad?

You can test the usability of any website on the iPad because Loop11 works beautifully with the iPad. It always has actually. Loop11 can be used on an iPad the same way it works on a computer. Since there is no software for participants to download and no javascript code for you to insert a usability project can be created for the iPad in just a few minutes. We even made a video to prove it!

…and just so you know, you can do it all on an iPhone, as well.

Want to be part of a world first usability study? Here’s your chance.

We created a usability study to see whether there are any differences in behaviour when using the internet on an iPad versus a normal computer. We’d love you to take part. We’ll be publishing the results on our blog soon.

If you have an iPad and would like to be a part of the evaluation, use this link:

iPad users only

If you don’t have an iPad but would like to prove that using a normal computer is waaaay better for surfing the internet than an iPad, go here:

Computer Users Only

Happy testing!

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Posted in Reports & Articles | 3 Comments »

New Feature: Participant Filtering

Friday, July 2nd, 2010

Today we’re unveiling an exciting new feature to help add more value to your project reporting – participant filtering.

When we first launched Loop11 we made the decision to only show the results of participants who fully completed user tests in the reporting. We had a strong belief (and still do) that participants who do not fully complete user tests are not giving your tasks and questions their best efforts. So we excluded them from reporting altogether.

Since launching we’ve had many, many, many requests from our members to make the results of partially completed user tests available. We listened, and so that’s what we’ve done.

Here’s a bit of a tutorial of how it works:

  •   When you log into your account you will now find in your list of Launched Projects a column titled ‘Participants  Start/Finish’ (as shown below). This indicates the total number of participants who commenced your user test  followed by the total number who completed it.

  •   By default, your reporting will only show you the results of participants who fully complete your user tests. But if you want to change that so you can see the results off all participants up until they drop out of your user test you can now go to Settings, tick the box under ‘Include participants in the reporting that have partially completed  the user test’, then click Save Settings.

  •   In your reporting you’ll now see an indication of the total number of participants who completed each task. The early tasks will always have more as participants drop out of your project.
  •   On the right hand side, we’ve included a Settings Indicator that will always tell you whether you are looking at all participants or completed participants so you don’t have to remember.
  •   NOTE: If you set a quota of 100 participants, for example, your project will still only close after 100 FULLY COMPLETED user tests have been collected.

  •   When you’re analysing participants individually, you’ll also be told which participants were guilty of not fully completing your user test.

In the next couple of weeks we’ll be adding a few more useful features to Settings so you can clean up your data by excluding the results of participants who fall outside certain time-based and click-based thresholds that you can customise.

Stay tuned…and happy testing!

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Posted in Reports & Articles | 5 Comments »

Loop11 Updates: Track participants, Re-categorise multiple URLs, Pop-up invitation control, Improved reporting and more

Tuesday, June 22nd, 2010

It’s been a while since we posted an update about Loop11, but we’ve just launched some new features, and we wanted to let you know about them.

Apart from the many minor (oh, alright…and a couple of major) bug fixes we made recently, we’ve also improved the performance of our servers so page load speeds should be faster.

The other key changes include:

Track participants using unique IDs

If you want to track participants so you know who to provide incentives to you can customise the end of the URL with a unique ID for each participant. You can find this new feature in Step 3 – User Test Options and full details of the process here.

Re-Categorise multiple URLs at a time

Instead of re-categorising one URL at a time you can now re-categorise multiple URLs at the same time. You can find this new feature in the reporting of any task.

Pop-up invitation controls

If you are recruiting your participants by intercepting them via your website, you now have a feature allowing you to control the percentage of visitors that you ‘invite’. You can find this new feature in Step 4 – Invite Participants: Create a pop-up invitation for your own website.

Individual participant path analysis in exports

The full path analysis of individual participants was never made available in the exported reports. Don’t ask why. But it is there now.

Individual responses for Rating Scale Matrix questions

The results for rating scale matrix questions, while always available at an aggregated level were never available so you could see the individual participant responses. These can now be found in your reporting under Participants.

Most of these changes have come about from customer feedback. Just give us your opinion and we will happily take it on board!

Happy Testing!

PS: The guys at UserFirst have elaborated on these features on their blog. The post is located here: http://www.userfirst.com/our-blog/2010/06/28/unmoderated-usability-study/

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Posted in Reports & Articles | 2 Comments »

Planes, trains and usability conferences.

Monday, June 7th, 2010

May was a crazy month for us at Loop11. After kicking the month off at the Conversion Conference in San Jose, we came back to Australia for a few days, before heading off to Europe for a whirlwind tour. With the Icelandic volcano wreaking havoc, and British Airways staff going on strike, the odds of us getting stranded were high. However, with some perseverance and ingenuity, we prevailed and made it to every destination on time.

We attended the NNG conference in London for 2 few days to exhibit, then whizzed off to Munich for the “piece de resistance” for usability professionals; the 2010 UPA conference in Munich. This was the first time the annual UPA conference was held outside the USA. So we were a bit unsure of what to expect. But it turned out to be a great event, not just for UPA but for Loop11 too. We talked to a lot of usability and IT professionals wanting to know more about Loop11 and giving us very insightful feedback. Based on our discussions with people in Munich, we will be fast tracking some new features and offers to our members.

The most interesting thing about UPA 2010 in Munich, is how many people already knew about Loop11 and how many people were seeking us out to give specific feedback, or discuss how they want use Loop11 more in-depth. Maybe the fact we gave away an iPad helped generate a crowd. Congratulations to Maik Klotz for winning our iPad giveaway! Maik was one of the first people in Germany to own an iPad.

In the end in May, the Loop11 team spent over 150 hours travelling, talked to over 400 people and watched over 30 in flights movies. It was all worth it, as the events were a rousing success for Loop11, and we’ll definitely be attending them next year.

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eMetrics & Conversion Conference 2010 – San Jose

Wednesday, May 12th, 2010

We recently exhibited at the 2010 eMetrics / Conversion Conference in San Jose. It was great being in the Silicon Valley and meeting  all sorts of internet professionals. Our booth was a rousing success and the feedback we got was very positive. We even gave away an iPad on the last day. Congratulations to Rob Love from OpinionLab. The event was well organized, and we’ll definitly try to make it next year. Here are some pictures we took of the event.

The Loop11 Booth

What was with the Hippo at Google's booth?

Henri talking to Scott Calise from MTV

Our Loop11 stickers were very popular and seemed to be everywhere

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Posted in Events | 2 Comments »

Loop11 Road Trip

Wednesday, March 17th, 2010

In May, we will be hitting the road to showcase Loop11 at three different events. So come and meet the Loop11 team, and receive exclusive offers and discounts!  The three events we are exhibiting at are:

-          Conversion Conference, San Jose, USA (May 4th-5th)

-          NNG London, London, UK ( May 19th-20th)

-          UPA 2010 Conference, Munich, Germany (May 22nd-28th)

Here’s your chance to come and meet us. Get all the latest Loop11 info and a special “buy one get one free” offer available exclusively to people who visit our booth us at these events. We’re also happy to answer any questions or discuss any issues or feedback you may have.

So, if you’re around, pop by our stand and talk to us. We’ll give you all the latest gossip and the special “buy one get one free” deal.

Happy testing!

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Loop11 Launches Blog!

Monday, January 18th, 2010

Welcome to our first blog post, here you’ll find all our latest usability, user testing and Loop11 news, tips, developments and happenings. We’ll be updating the blog regularly, and we look forward to hearing your feedback and comments.

Since our public launch a few months ago, not only have we been launching marketing campaigns and initiatives to promote Loop11, but we have been attending conferences and events to demonstrate Loop11 and get feedback. We have received lots of positive reviews.

Here is a pick of the bunch:

UsefulTools.com – Easy, Affordable Online User Testing
PracticalEcommerce.com – Top Ten Low Cost Ways to Improve Site Usability
SearchEngineJournal.com – Test Your Site Usability with Loop11
Konigi.com – Loop11: Online, Unmoderated User Testing
Testing-Web-Sites.co.uk – Loop 11: User Experience Testing Tool

Keep checking our blog for the latest usability testing tips and news.

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Posted in Reports & Articles | 1 Comment »

Loop11 wins at the Australian Web Awards

Friday, January 15th, 2010

CEO Toby Biddle accepting one of two web awards.

The good news just keeps coming!  Loop11 recently picked up two awards at the 2009 Australian Web Awards. The fact that Loop11 was not only nominated, but went on to win two awards whilst only launching publicly just a few months ago, shows just how unique and cutting edge Loop11 is.

Toby Biddle, our CEO attended the event to accept the award, and said: “Winning this award is a great reward for our efforts, however our aim is to create the simplest, most complete, online and unmoderated user experience testing tool. If in the process we win awards, then that’s fantastic!”. The two awards recieved were for “Edge Of The Web” and  “Best Sell To Corporate”.

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